Bengaluru
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Anul leads global project management at Euromonitor International for apparel and footwear, personal accessories, eyewear and pet care. He has deep understanding of Euromonitor research methodology and knows what it takes to manage global projects that have a coverage of over 30 research markets.
Anul is a senior market research and insights professional with 9+ years of firsthand corporate experience, working across fmcg industries. He has strong project management skills backed by Project Management Professional (PMP) Certification issued by the Project Management (PMI) Institute. Anul has been very active at Euromonitor in previous roles, working on accounts such as Unibic, McDonalds, and Beam Suntory.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
