Population growth in Argentina remains steady and has resulted in a rapid urbanisation rate, making it among the most urbanized countries in Latin America. Generation Z consumers remain the most influential cohort, while Gen Alpha will enjoy increased purchasing power in the future. Hyperinflation continues to be a major issue in the country, driving a cost of living crisis and rising living cost.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Argentina report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Argentina report answers:
- How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Argentina purchase decisions?
- Where and how do consumers shop in Argentina?
- What health-related activities do consumers in Argentina participate in?
- What megatrends should I focus on in Argentina (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Key findings
Key drivers affecting consumers in Argentina in 2023
How developments today shape the consumers of tomorrow
Today 2023: Argentinians concentrated in cities in a search of better life
Today: Regardless of economic hardship, Argentina remains an attractive country to migrate to
Many Argentinians are overweight, and the obesity rate is set to increase further
Tomorrow 2040: Older population to make up a bigger portion as life expectancy increases
Tomorrow: Gen A expands fast, nearly matching the most influential cohort, Gen Z
Tomorrow: Megacity Buenos Aires will keep attracting migrants
Opportunities for growth
Case study: Cormos aims to manage 30% of Argentina’s health appointments digitally by 2025
Today 2023: Couples with children remain the highest spending household type
Today: Single person households continue to increase in importance in Argentina
Safe location is the top home feature to Argentinians, as crime rates in urban areas increase
Tomorrow 2040: Average household size set to shrink as family size becomes smaller
Tomorrow: Traditional gender roles remain more rooted in Argentina than in the rest of LATAM
Tomorrow: More households connected, but many non-family units remain without broadband
Opportunities for growth
Case study: SUBE Digital enables mobile payments on public transportation
Today 2023: High inflation is eating into discretionary spending
Today: Argentinians plan to cut overall spending, as hyperinflation inflates the cost of living
Today: More Argentinians are planning to shop at discount stores to make ends meet
Tomorrow: The lowest income class is set to remain notably smaller than in the rest of LATAM
Tomorrow: Although far from disappearing, the gender pay gap is expected to narrow
Tomorrow: Consumer expenditure set to grow, but more slowly than the regional average
Opportunities for growth
Case study: Carrefour Argentina relaunches its app for more personalised discounts
Key findings: Consumer survey
When buying household essentials, value for money remains key
Today: With tighter budgets, Argentinians buy less and look for bargains
Today: Argentinians more likely to reduce plastic and water use than the global average
Today: Despite concerns over finances, Argentinians have optimistic outlook for the future
Today: Argentinians prioritise a high salary followed by work-life balance
Opportunities for growth
Case study: The Glow Factor offers functional skin care products with a sustainable vision
Key takeaways
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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