Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with these free resources—sourced from our experts and market research knowledge hub, Passport.
Here are your must-read insights for June 2026.
Top insights
1. 2026 global economic update and mid-year outlook
All 10 major economies saw real GDP growth downgrades and upward revisions to inflation for the year in our latest forecasts.
The Strait of Hormuz blockage is the defining shock of 2026. Leaders need to reassess exposure and test resilience across potential outcomes.
In this report, you’ll find updated GDP growth projections, inflation forecasts, scenarios and regional outlooks to help you prepare for shifts.
2. Competitor strategies in innovation
FMCG innovation enters a more unforgiving phase, where select launches succeed and every product must justify its shelf space faster.
Leading players are shifting from volume to impact, embedding AI across the innovation chain and focusing on feasibility. NPD becomes about precision and concentrating on higher-return bets.
3. Proof over promise: The end of baseless claims in marketing
Marketing claims need to stand out and stand up. Third‑party validation carries more weight, with unsupported assertions attracting consumer scepticism and regulatory risk. When nearly every brand advertises itself as the best, credibility hinges on proof.
4. The changing economics of loyalty programmes
Traditional loyalty KPIs are losing relevance. Enrolment rates, breakage and points liabilities fail to show whether a programme is truly effective.
Purchase frequency, spend and retention are now the focus. Redemption turns into a behavioural lever, and incentives that drive outcomes should be prioritised over broad-based reward distribution.
5. Too much sauce, not enough sales? The e-commerce assortment reset
More SKUs alone doesn’t guarantee stronger sales, better margins or higher conversion.
Retailers are prioritising tighter, higher-performing online assortments over aggressive SKU expansion. Even in categories like sauces and condiments, sales are climbing as ranges narrow, signalling a move towards disciplined curation.
6. The new wellness claim ladder
Wellness claims remain effective but stratified. Baseline nutrition cues sit at the bottom, and outcome-led propositions at the top can still justify premium pricing when aligned with category role and sensory appeal.
The middle tier, known as the value bridge, is the battleground for affordable growth
7. [Infographic] Impact of Iran war on industries and consumers
The US/Israel‑Iran war delivered a dual shock to global supply chains through production decline and transit disruption. See the ripple effects of these pressures across commodities and consumer spending in this infographic.
World Cup
Chart of the month
See us on stage
MakeUp in Paris • 17 June • France
MakeUp in Paris is a leading B2B beauty event, bringing together global industry professionals for two days of innovation, networking and inspiration.
The show unites formulators, packaging experts, ingredient suppliers and brands from over 30 countries to explore the latest trends shaping skin care and cosmetics.
[Session] Holistic longevity: Beyond age, towards resilience
[Speaker] Aishwarya Rajpara, Consultant – Health & Beauty
World Perfumery Congress • 23 June • US
The 2026 World Perfumery Congress invites the global fragrance community to explore how fragrance bridges differences, honours global heritage and pushes the boundaries of olfactive expression.
From sustainable sourcing practices to AI-driven formulation, and from cross‐cultural storytelling to inclusive consumer experiences, WPC 2026 will spotlight the limitless potential of perfumery to connect the world.
[Session] Euromonitor explores evolving landscape of Arabian fragrances
[Speaker] Kayla Villena, Global Insight Manager – Beauty & Personal Care
World of Wipes • 29 June • US
The World of Wipes® (WOW) International Conference is one of the premier global events dedicated exclusively to the wipes industry.
The event explores the latest innovations shaping wipes—from materials and formulations to sustainability, regulations, manufacturing technologies and evolving consumer expectations—providing attendees with actionable insights and technologies to improve their products and processes.
[Session] From routine to ritual: Capturing growth in wipes through proactive skin care, experiential elevate and occasion targeting
[Speaker] Liying Qian, Global Insight Manager – Tissue & Hygiene
New reports
- Air Care in Australia
- Digital Shopper in Germany
- Hair Care in Brazil
- Pet Products in France
- Where Consumers Shop for Snacks
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