Increasing numbers of consumers are embracing the opportunity to celebrate their skin colour and natural hair. According to the Brazilian Institute of Geography and Statistics (IBGE), fewer Brazilians have declared themselves as white, and a larger proportion recognised themselves as black in the last decades.
In a challenging economic environment in which Brazilian consumers are facing income constraints, the demand for multifunctional products has been on the rise. This trend is particularly evident in skin care, where the concept of skinimalism has emerged, emphasising an optimised care routine.
A popular saying in Brazil is “out of sight, out of mind”. This maxim has been a keynote for the dissemination of hair brands in an environment where the competition is becoming increasingly fierce, and where new players must continue to fight for space.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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