The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of the economy collapsed, leading to rising unemployment rates, population indebtedness and a more conservative approach towards expenditure, with many consumers behaving as if they were unemployed even they still had a job.
For several months during 2020, salons and hairdressers were not considered as essential services, and therefore had to remain closed due to COVID-19. Hairdressers in Brazil is populated by a wide number of independent professionals, who rely on daily and weekly revenues to survive.
Taking advantage of more time at home, and having to deal with hairdressers remaining closed for long periods of time, the long hair trend for men gained traction during 2020. Even if for just a couple of months, this scenario contributed to giving another meaning to hair care routines for many men experiencing longer hair for the first time.
As the COVID-19 pandemic contributed to reframing what is considered as essential for each consumer, there were also inevitable effects for the work in progress movement of back-to-basics hair. More consumers embraced the opportunity to celebrate their natural hair, either in terms of colour or texture, and this trend is not expected to be reversed in the short-term.
Of the large number of COVID-19 infections, many consumers who recovered started to face post-viral symptoms, including chronic fatigue, long-term loss of smell and taste, and hair loss. Specialists indicate there was a peak in the number of visits to dermatologists because of this symptom in 2020, fuelling demand for anti-fall products and nutrition/reconstruction treatments – combined with vitamins and dietary supplements or not.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Hair Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page