Executive Summary

Jun 2019
PROSPECTS
Hair care sales recover during 2018

Under hair care, consumers continue to adopt a more rational approach towards purchases of hair care items. Focus on cost-benefit ratios remains strong, but in some subcategories consumers opt to spend slightly more to purchase higher quality items.

Natural products continue to gain relevance in Brazil

Consumers continue to seek less harsh formulas in hair care. Sulphate free, parabens free, silicone free or petrolatum free are some of the features local consumers continue to search for when deciding to purchase a hair care product.

COMPETITIVE LANDSCAPE
Unilever Brasil Ltda continues to lead sales in Brazil

Unilever continues to lead sales of hair care in Brazil. The company is present with a strong portfolio of brands positioned to target different audiences.

Belocap Produtos Capilares Ltda continues to lose presence

Belocap Produtos Capilares Ltda (L’Oréal Groupe) further decreases its participation within hair care in Brazil. The company appeared to have slowed the pace of innovation under its main brands, while competitors kept introducing new formulas and packaging types to stimulate demand.

Devintex Cosmeticos Ltda sales soar

Devintex Cosmeticos Ltda (Salon Line) value sales soared over the review period. The brand has been gaining popularity among consumers thanks to its strategy focused on offering items that are aimed to those customers seeking to maintain their hair natural.

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Hair Care in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Brazil?
  • What are the major brands in Brazil?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Hair care sales recover during 2018
Natural products continue to gain relevance in Brazil

COMPETITIVE LANDSCAPE

Unilever Brasil Ltda continues to lead sales in Brazil
Belocap Produtos Capilares Ltda continues to lose presence
Devintex Cosmeticos Ltda sales soar

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil
Truck drivers’ strike severely hits sales during first half of 2018
Top three players competing head to head to take first spot
Innovation remains important to drive sales
Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources