Overall, hair care is set to see small decreases in retail volume sales in the short term, although the category is projected to see positive, if marginal, growth in the second half of the forecast period. Price-sensitivity is expected to remain high in a tough economic climate.
More companies, like Yves Rocher, are expected to change their body/wash shower gel and shampoo packages, with an emphasis on presentations produced from recyclable plastic. This is in line with the general emphasis in Turkey on less plastic consumption and fewer carbon dioxide emissions over the forecast period.
In line with ecological concerns, shampoo bars are predicted to slowly but steadily enter the mainstream in Turkey. Younger generations especially express growing concern about the environmental impact of industries.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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