Hair care was negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, hair was washed less, as well as other hair treatments being done less often. In 2021, with society gradually opening up and people wanting to present themselves well, hair care registered increased current value and volume growth.
Relaxants is an important sub segment within hair care and it registered the highest current value growth in 2021, as many Cameroonian women have curlier hair and like on occasion to straighten it.
In spite of their relatively high pricing, international brands continued to dominate hair care in Cameroon during 2021. The modernisation of the country’s retail infrastructure is an important factor in this.
Hair care will register muted but positive constant value growth over the forecast period. The full opening of society, combined with population growth, will contribute to value sales.
There will be growing demand for organic hair care products, made with natural ingredients. Small-scale local players are focusing on this niche and there is increasing availability of organic conditioners, shampoos, serums, and oils.
Dreadlocks are a growing trend in Cameroon, particularly for men, but also for women to an extent. In addition, natural hair is also a growing trend.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!