Executive Summary

Jun 2019
PROSPECTS
Segmentation among channels

The retail landscape in Cameroon witnessed some key developments towards the end of the review period with the entrance of retailers such as Carrefour Market. These retailers took advantage of increasing urbanisation to boost sales of domestic and international brands in hair care.

Women increasingly trade up

Women increasingly demonstrated a declining tendency to rationalise their spending on hair care products. Thus, urban sales experienced a boost in 2018 as working women used their growing financial independence to purchase higher-quality hair care.

The “nappy” trend a promising opportunity

The nappy hair style trend created an emerging consumer base which is set to grow over the forecast period. The style has a number of variants, but basically revolves around wearing the hair high on the head and emphasising the natural curls, with little hair hanging down.

COMPETITIVE LANDSCAPE
International brands continue to lead hair care

International brands continued to dominate home care in Cameroon in 2018, despite their relatively high prices, thanks to the rapid expansion of modern retail outlets, such as supermarkets, in the major cities in the country. This trend is set to strengthen with new shopping centres being constructed in Douala and Yaoundé and enable these brands to be visible to a growing number of shoppers.

Celebrity-endorsed products to thrive

The leading players in hair care all thrived by using celebrity endorsements. Players such as L'Oréal Groupe enjoyed significant sales to young consumers wishing replicate the styles and looks of their favourite celebrities on media displays.

Increasingly sophisticated consumers drive sales

With strong penetration and emerging products and developments expected in the retail landscape over the forecast period, sales of hair care products are set to grow stronger. Increasing levels of urbanisation and high consumer awareness are likely to influence many consumers to trade up to standard and premium hair care products.

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Hair Care in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Cameroon?
  • What are the major brands in Cameroon?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Cameroon - Category analysis

HEADLINES

PROSPECTS

Segmentation among channels
Women increasingly trade up
The “nappy” trend a promising opportunity

COMPETITIVE LANDSCAPE

International brands continue to lead hair care
Celebrity-endorsed products to thrive
Increasingly sophisticated consumers drive sales

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 7 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Ongoing strong growth in 2018
Changing distribution landscape reflects the increasing importance of beauty and personal care
Les Laboratoires Biopharma continues to perform well
Outdoor markets remains the major distribution channel for mass products
Strong growth for the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources