COVID-19 had a negative effect on the rate of growth in retail volume and current value sales of hair care, which both expanded at their slowest rate in 11 years during 2020. Demand for hair care was particularly weak during the COVID-19 lockdown that occurred during the first half of the year because hair salons were closed and consumers were spending more time at home and socialising much less frequently than normal.
In spite of their relatively high pricing, international brands continued to dominate hair care in Cameroon during 2020. The modernisation of the country’s retail infrastructure is an important factor in this.
Local manufacturing of shampoos is increasing – albeit from a very low case. Imported hair care products are subject to stiff tariffs, providing locally manufactured products with a significant cost advantage.
With the lockdown that occurred in 2020 very unlikely to be repeated during 2021 and a rebound in economic activity anticipated, the rate of growth in retail current value sales of hair care will accelerate during 2021. Growth will remain robust during the forecast period as a whole – remaining broadly similar to its review period performance prior to the pandemic.
Direct selling could emerge as a small, but significant distribution channel for hair care during the forecast period. This would help to boost the rate of growth in retail current value sales by widening the distribution of hair care products.
While retail current value sales of salon hair care remain negligible in Cameroon, there is potential for growth during the forecast period. As local consumers are becoming better educated with regard to hair care, a small, but growing, number of them are trading up to salon professional hair care brands like Wella and Clairol.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hair Care research and analysis database.
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