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Country Report

Hair Care in

Hair Care in Saudi Arabia

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased awareness about hair care products impacts consumers’ purchasing behaviour

Despite the fact that women in Saudi Arabia are obliged to cover their hair in public areas, both men and women constantly take good care of their hair. While low socioeconomic class consumers typically opt for natural oils and ingredients depending on their hair type and concern, mid and high socioeconomic classes are witnessing increased awareness about hair care products mainly influenced by social media and salon professionals.

Medicated shampoos shows highest growth rate

Harsh climatic conditions and low-quality tap water create an ideal environment for hair problems as well as the fact that both women and men wear many layers of clothing in Saudi Arabia, generating growth for medicated shampoos. Furthermore, medicated shampoos follows the growing trend for dermocosmetics in the Saudi market mainly driven by dermatologist and pharmacist recommendations to patients.

Perms and relaxants increase hair care average unit price

Perms and relaxants’ constant new product developments are witnessing an increase in average unit prices affecting the total average unit price of hair care. Low socioeconomic class consumers still use perms and relaxants such as Glatt, Soft & Beautiful and Energy while mid to high socioeconomic classes are choosing higher-priced straightening treatments that are usually available in most beauty salons.

COMPETITIVE LANDSCAPE

Binzagr Lever Ltd (Unilever Arabia) leads hair care

Binzagr Lever Ltd (Unilever Arabia)’s leading hair care brands including Sunsilk, Clear, Dove, TRESemmé and Brylcreem maintained the company’s prime position in hair care. Sunsilk is constantly developing and innovating its products lines which now include shampoos, conditioners, dry shampoos, hair creams, hair masks, and oils.

Supermarkets leads hair care distribution

Since consumers visit supermarkets more often in comparison to other distribution channels thanks to the high number of outlets, supermarkets remains the leading hair care distribution channel. Hypermarkets and chemists/ pharmacies follow supermarkets, with hypermarkets benefiting from aggressive promotions and deals and chemists/pharmacies from dermocosmetics.

Consumers are opting for fewer chemicals and more natural ingredients

Once again, social media bloggers and salon professionals are educating consumers on how to take good care of their hair through the use of natural ingredients such as argan, coconut oil and olive oil, affecting consumers’ choice when purchasing hair care products that do not contain natural ingredients or do contain chemicals such as sulphates, parabens, silicon etc. This trend is fuelling demand for more natural products supported by increased personal grooming care in Saudi Arabia.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased awareness about hair care products impacts consumers’ purchasing behaviour

Medicated shampoos shows highest growth rate

Perms and relaxants increase hair care average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever Ltd (Unilever Arabia) leads hair care

Supermarkets leads hair care distribution

Consumers are opting for fewer chemicals and more natural ingredients

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased awareness about hair care products impacts consumers’ purchasing behaviour

Medicated shampoos shows highest growth rate

Perms and relaxants increase hair care average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever Ltd (Unilever Arabia) leads hair care

Supermarkets leads hair care distribution

Consumers are opting for fewer chemicals and more natural ingredients

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hair Care in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased awareness about hair care products impacts consumers’ purchasing behaviour

Medicated shampoos shows highest growth rate

Perms and relaxants increase hair care average unit price

COMPETITIVE LANDSCAPE

Binzagr Lever Ltd (Unilever Arabia) leads hair care

Supermarkets leads hair care distribution

Consumers are opting for fewer chemicals and more natural ingredients

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

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