After the dynamism seen in 2022 it is expected that hair care will see more stable growth over the forecast period in retail volume terms. The Kingdom’s efforts to promote the empowerment of local women and to place more women in the workforce should have a positive impact on demand.
Consumers in Saudi Arabia are becoming increasingly aware of the impact the products they use have on their health and the health of the environment. This has been supported by increased internet penetration, with consumers spending time reading online articles and watching videos by popular influencers.
Saudi Arabia’s climate coupled with increased hygiene awareness should also continue to fuel demand for standard shampoos and other hair care products over the forecast period. As consumers become more image conscious they are likely to wash their hair more frequently while they are also expected to invest in a wider range of hair care to address issues such as hair fall and dandruff.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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