Competitive Landscape
L’Oréal and Modern Products Co Shape Competitive Dynamics with Shifting Shares
Hair care in Saudi Arabia demonstrated moderate concentration. L’Oréal Middle East FZE led with a 20% share in 2025, reflecting a notable increase from 15% in 2020.
Emerging Brands Leverage Innovation and Digital Influence to Disrupt Traditional Players
Several emerging companies in hair care in Saudi Arabia are gaining momentum through targeted strategies and innovative product offerings. Monday Haircare, for instance, expands its presence with affordable premium shampoos and conditioners emphasising clean, vegan formulations, heavily promoted via social media and influencer marketing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Saudi Arabia - Category analysis
Key Data Insights
Hair Care Summary
Steady Growth Supported by Rising Consumer Spending and Digital Expansion
Salon Professional Hair Care Leads Growth Driven by Treatment-Focused Innovation
Clean Beauty Formulations and Local Brands Enhance Market Relevance
Rising Consumer Focus on Scalp Health and Repair to Drive Steady Growth
Salon Professional Hair Care to Expand Rapidly While Shampoo Leads in Value
Digital Engagement and Personalised Care to Fuel Innovation and Loyalty
L’Oréal and Modern Products Co Shape Competitive Dynamics with Shifting Shares
Emerging Brands Leverage Innovation and Digital Influence to Disrupt Traditional Players
Grocery Retailers Maintain Dominance through Extensive Networks and Promotions
E-Commerce Accelerates Growth Driven by Premium and Niche Product Demand
Outlet and Warehouse Concepts Expand by Offering Variety and Value-Conscious Appeal
Beauty and Personal Care in Saudi Arabia - Industry Overview
2025 Developments
Key Data Insights
Rising Demand for Science-Backed Formulas and Dermocosmetics Fuels Growth
Lifestyle-Driven Beauty Balances Aspirational Purchases with Credible Solutions to Drive Growth
Specialists Leverage Digital Growth to Enhance Market Leadership
Preventative Health and Wellness to Drive Sustained Category Growth
Aspirational and Clinically Backed Innovation to Fuel Growth
Brands to Leverage Digital and Omnichannel Strategies to Capture Evolving Consumer Demand
Leading Players’ Heritage and Distribution Reinforce Landscape Lead Amid Evolving Competition
Jadwa Investment’S Stake Acquisition and K-Beauty Trends Signal Growth Avenues and Market Reshaping
Beauty Specialists Lead Offline Retail While Grocery Retailers Lose Shares
Retail E-Commerce Accelerates Growth by Enhancing Accessibility and Convenience
Ulta Beauty and Alif Perfume Mall Exemplify Evolving Experiential Retail Trends
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!