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Hair Care in Romania

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Hair Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Hair Care in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closures of hair salons leads to strong decline for sales of salon professional hair care products
Medical shampoos see higher demand as consumers become more aware of specific brands
Fragmented hair care is dominated by international players that most resilient against the impact of the pandemic

RECOVERY AND OPPORTUNITIES

Targeted hair products set for growth as consumers increasingly seek specialised hair treatments
Strong sales expected via e-commerce as online portfolios widen
Brands expected to increasingly collaborate with social media influences to boost awareness of brand and products

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2015-2020 Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 4 NBO Company Shares of Hair Care: % Value 2016-2020 Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 7 LBN Brand Shares of Colourants: % Value 2017-2020 Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.

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