Hair care is an increasingly mature category, thanks to changes in lifestyles that followed better education and higher disposable incomes. Media and advertising campaigns continue to play an important role in the growth of the category, and the trend is to move upwards in the price range and purchase increasingly sophisticated products.
Shampoo leads sales of hair care. It is a mature product and is widely used in both urban and rural areas.
Colourants is performing well because of easy home usage and the wide colour palette offered. Demand for a rapid switch to another hair colour had resulted in the creation of colourants with a semi-permanent effect, free of ammonia and oxidants.
Hair care sales are dominated by international companies, such as L’Oréal Romania SRL, Procter & Gamble Distribution SRL and Henkel Romania SRL. There is abundance of international brands across hair care, covering different price bands and needs for both women and men.
The leading domestic company in hair care is Papillon Laboratoires Cosmetiques SRL, through its brand Loncolor. Loncolor has become synonymous with good quality at affordable prices, and its wide availability across both modern and traditional retailing has contributed strongly to its success.
Fighting dandruff has been a particular focus in men’s hair care, reflected in advertising campaigns featuring well-known football players, such as Gianluigi Buffon and Antoine Griezmann for Head & Shoulders Men Ultra, and Cristiano Ronaldo for Dove Clear Men. Pantene Repair & Protect with Pro-V was heavily advertised as the biggest innovation in the last three years within shampoos for strong hair, using the slogan “Strong is beautiful”.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.