Executive Summary

Jun 2019
PROSPECTS
Natural and herbal hair care becomes a trend in 2018

In 2018, both manufacturers and Vietnamese consumers paid great attention to herbal and naturally positioned products due to consumers’ increasing interest in health and wellbeing. Moreover, since air and water pollution has become more serious in Vietnam, more and more consumers are willing to spend on natural and herbal products for hair care treatment such as for dandruff and moisturising.

Environmental pollution and higher awareness will invite further demand

Over the forecast period, demand for natural and herbal hair care is predicted to keep growing gradually due to increasing environmental pollution and Vietnamese consumers’ higher awareness. Despite its higher price, more people will prefer natural and herbal hair care products to traditional ones because they strong believe in the benefits that herbal properties can bring.

Unauthorised products have negative effect on performance of hair care

In the review period, the volume of unauthorised products entering the Vietnamese marketplace increased considerably, together with higher demand for hair care products in the country. Although there is a plethora of hair care products available in the legitimate retailing market, a significant number of Vietnamese consumers prefer purchasing the unauthorised products due to their strong belief in the quality of imported products from developed countries such as US, Korea or Japan.

COMPETITIVE LANDSCAPE
Unilever Vietnam International maintains its leading position

In 2018, Unilever Vietnam continued to hold the leading retail value share in hair care. The company is noted for its leading hair care brands such as Clear, TRESemmé, Sunsilk, Dove and Lifebuoy.

Premium brands are gaining its market share

In the review period, Vietnamese consumers, especially amongst the middle- and high-income segment and particularly amongst white-collar workers, seemed to turn from buying mass brands to premium ones. Indeed, although hair care has not been performing as well compared to the previous years, the sales value of premium brands such as Amway and Nu Skin saw healthy value and volume growth in 2018.

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Hair Care in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Vietnam?
  • What are the major brands in Vietnam?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Natural and herbal hair care becomes a trend in 2018
Environmental pollution and higher awareness will invite further demand
Unauthorised products have negative effect on performance of hair care

COMPETITIVE LANDSCAPE

Unilever Vietnam International maintains its leading position
Premium brands are gaining its market share

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care experiences healthy growth in 2019
Online platform becomes the most effective sales channel
Premium brands start gaining sales value from mass market
Herbal and naturally positioned products are gaining popularity
Beauty and personal care is predicted to grow healthily

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources