With higher incomes and living standards, hair care is forecast to see strong, stable growth in the forecast period, with growth expected across all categories – even those that are more mature, such as standard shampoos, and conditioners and treatments. Growth in hair care is expected to be driven by more variants with added features and technologies, such as cooling fresh, oil control, or supporting hair growth.
The number of products featuring organic and natural ingredients, such as herbs, grapefruit, ginger, or bodhi, for instance, has been increasing due to higher consumer demand for more natural formulations. In Vietnam, local brand owners such as Thorakao Cosmetics Ltd, Hoa Linh Pharma Co Ltd, and Sao Thai Duong Cosmetics JSC have been amongst the more active players in developing and launching natural and organic/herbal hair care products, as part of a solid strategy to compete with brands from giant international players.
For sales of general hair care products such as shampoos and conditioners, offline channels remain the most important, led by hypermarkets, supermarkets, and small local grocers, which offer a wide range of products in convenient locations. The dominance of offline sales of such products is expected to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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