Competitive Landscape
Procter & Gamble and Unilever Sustain Dominance through Innovation and Wellness Focus
Hair care in Jordan exhibits a moderately concentrated landscape, dominated by leading manufacturers. Procter & Gamble UK Ltd held the largest share of 43% in 2025, reflecting a notable decline from 50% in 2020, indicating some market share erosion.
Emerging Wellness Trends and Digital Engagement Create Growth Opportunities for Brands
The evolving consumer landscape in Jordan presents significant opportunities for businesses that prioritise wellness and digital strategies. The strong emphasis on scalp health, repair and natural ingredients aligns with lifestyle-driven beauty routines, encouraging innovation in multifunctional styling and treatment-led hair care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Jordan?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Jordan - Category analysis
Key Data Insights
Hair Care Summary
Rising Incomes and Evolving Preferences Drive Premium Hair Care Growth
Shampoo Sales Lead, Followed by Conditioners and Treatments
Head & Shoulders and Pantene Leverage Digital Channels to Focus on Scalp Health
Rising Incomes Propel Premium and Mass Hair Care Expansion through 2030
Wellness-Focused Products and Natural Ingredients Drive Consumer Loyalty
Digital Platforms and Influencer Engagement Reshape Product Discovery
Procter & Gamble and Unilever Sustain Dominance through Innovation and Wellness Focus
Emerging Wellness Trends and Digital Engagement Create Growth Opportunities for Brands
Grocery Retailers Lead Sales as Small Local Grocers Dominate
Digital Platforms Gain Traction as E-Commerce Grows From Niche to Mainstream
Beauty and Personal Care in Jordan - Industry Overview
2025 Developments
Key Data Insights
Rising Digital Engagement Drives Value Growth and Consumer Sophistication
Hair Care Leads Value Sales While Deodorants Leads in Growth
Pantene and Dior Harness Digital Journeys to Transform Consumer Experience
Youthful Consumers and Urban Expansion Drive Value Growth
Hair Care Leads Value While Fragrances Leads Growth Momentum
Digital Engagement and Premiumisation Reshape Business Strategies
Unilever and Procter & Gamble Reinforce Their Lead through Portfolio Strength and Distribution
Mass Beauty Brands Leverage Affordable Innovation and Digital Promotion to Drive Growth
Grocery Stores Lead Beauty and Personal Care Retail
Digital Engagement Propels Retail E-Commerce Growth and Reshapes Consumer Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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