In Japan, most consumers use hair care on a daily basis, and with the population expected to decline in the long term, the category will become increasingly saturated where it will be difficult to attract new users. However, increasing the average unit price per consumer can support further value sales growth in the coming years.
The perception that CBD can help alleviate chronic stress and relax the body has been attracting attention in Japan in recent years, with CBD cafés appearing in some cities. Even hair care products containing CBD are on the rise, and this is a trend that will continue to attract attention in the future.
The concept of personalisation is now well-established in Japan, including online diagnostics, but local consumers are willing to pay more for services and products that use digital technology and DNA testing to ensure that products are the most suitable for their specific needs. This can be a strategy of differentiation for hair care brands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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