Despite retailers' efforts to contribute towards sustainable goals, planet-friendly labelling and sustainability-related buzzwords on hair care products are forecasted to struggle to retain consumers.
Over the forecast period, professional salon hair care is expected to present the strongest growth rate. Traditionally a niche product area, professional hair care products are expected to increase its value share to a quarter by 2027, strongly driven by shampoos, conditioners, and spray lotions.
Over the forecast period, there is expected to be increased innovation from local Lithuanian hair care players. These players are innovating in both mass hair care and premium hair care and are increasingly gaining consumer attention.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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