Executive Summary

Jun 2019
PROSPECTS
High saturation in hair care

Hair care is highly saturated in Lithuania. In addition, it is one of the categories with the heaviest promotions, which makes the competition even tougher and margins lower.

Salon professional hair care continues to boom

For the aforementioned reasons, sales of salon professional hair care products continue to boom in Lithuania. This is a very fragmented category with very different supply channels, which makes trends within the category fluctuate strongly.

Problem-solving products are demanded

Problem-solving products, such as hair loss treatments and medicated shampoos, continued to be in demand in Lithuania in 2018. Chemists/pharmacies is the major generator of sales of problem-solving hair care products, and these retailers are expected to continue putting efforts into diversifying their core business during the forecast period.

COMPETITIVE LANDSCAPE
L'Oréal Baltic maintains its lead

L’Oréal Baltic continued to lead hair care in Lithuania in value terms in 2018, due to its presence in the majority of hair care categories. The company has a strong presence and history in the country, and consequently has strong negotiating power and product support potential.

Biok is in transition

The only major Lithuanian company in hair care, Biok, lost slight share in 2018. The company went through a major reorganisation in 2018, reducing the number of brands, introducing a new flagship brand and reviewing its distribution policy.

Growing competition in salon professional hair care

The competition in salon professional hair care might be evaluated from two different perspectives. First of all, L’Oréal’s brands are the most visible in this category, and led sales historically, including in 2018.

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Hair Care in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Lithuania?
  • What are the major brands in Lithuania?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

High saturation in hair care
Salon professional hair care continues to boom
Problem-solving products are demanded

COMPETITIVE LANDSCAPE

L'Oréal Baltic maintains its lead
Biok is in transition
Growing competition in salon professional hair care

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 9 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Quality and problem-solving are in demand
Unexpected performances for different categories
The usual suspects, private label growth and the slowdown of a local prodigy
Micellar water remains popular; sheet masks grow in popularity
Steady development, with a moderate positive forecast

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources