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Hair Care in Lithuania

May 2023
Select Country Report
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Hair Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in Lithuania?
  • Which are the leading brands in Lithuania?
  • How are products distributed in Lithuania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hair Care in Lithuania - Category analysis

KEY DATA FINDINGS

Rising awareness of effectiveness boosts sales for salon professional hair care
Women favour specialist products, while men continue using multi-functional offerings
Local players launch salon professional hair care lines to drive sales
Organic care fails to fulfil consumers demand for healthy-looking hair
Professional salon hair care set to noticeably increase its share
Local players and tailored product lines increase over the forecast period
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 9 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Beauty and Personal Care in Lithuania - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Hair Care

  • 2-in-1 Products
  • Colourants
  • Conditioners and Treatments
  • Hair Loss Treatments
  • Perms and Relaxants
  • Salon Professional Hair Care
    • Medicated Shampoos
    • Standard Shampoos
  • Styling Agents

Hair Care

This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.

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