Competitive Landscape
L'oréal and Procter & Gamble Sustain Lead Despite Minor Losses
The hair care market in Ireland was reasonably concentrated in 2025, with L'Oréal (UK) Ltd maintaining a commanding share of 34%, followed by Procter & Gamble (Mfg) Ireland Ltd at 26%. These two manufacturers collectively control over 60% of the retail value sales, reflecting a strong duopoly that has persisted over the past five years.
Innovation and Premiumisation Open Growth Avenues for Emerging and Established Brands
Brands like Unilever, which have shown share gains recently, can leverage masstige positioning by blending elevated ingredients with accessible pricing, meeting the needs of consumers seeking everyday efficacy without premium price tags. Furthermore, the presence of smaller manufacturers such as Church & Dwight EK Ltd and Coty Ireland Ltd, holding shares around 2% and 2% respectively, signals the potential for niche brands to grow by addressing specific consumer segments or trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Ireland - Category analysis
Key Data Insights
Hair Care Summary
Rising Consumer Focus on Scalp Health and Quality Drives Steady Value Growth
Salon Professional Hair Care Leads Growth with Premium Positioning Amid Evolving Consumer Preferences
Millies and Remi Harness Digital and Longevity Trends to Enhance Consumer Engagement
Irish Consumers Expected to Shift to Targeted Scalp and Hair Wellness, Boosting Growth
Salon Professional Hair Care to Lead Growth While Mass Products Expand Steadily
Innovation in Clean Formulations and Personalisation to Reshape Hair Care Engagement
L'oréal and Procter & Gamble Sustain Lead Despite Minor Losses
Innovation and Premiumisation Open Growth Avenues for Emerging and Established Brands
Grocery Retailers Maintain Lead as Online Channels Accelerate Growth
Omnichannel Strategies and Personalised Experiences Reshape Retail Engagement
Beauty and Personal Care in Ireland - Industry Overview
2025 Developments
Key Data Insights
Steady Growth Driven by Prevention, Clean Innovation and Digital Shifts
Skin Care Leads Value Share While Colour Cosmetics Show Rapid Growth
Clean Reimagined and Longevity Surge as Beauty Norms in Ireland
Lifestyle-Driven Beauty Shapes Consumer Choices and Innovation Pathways
Consumers to Prioritise Prevention and Gentle Efficacy Driving Steady Value Growth
Brands to Align Innovation with Lifestyle Habits to Deepen Consumer Engagement
Retailers and Brands to Evolve Strategies to Capture Shifting Consumer Priorities
Leading Manufacturers Adapt to Shifting Consumer Preferences While Maintaining Dominance
Mass and Premium Players Innovate with Targeted Strategies to Capture Evolving Demand
Grocery Retailers Maintain Dominance While E-Commerce Accelerates Growth
Discounters and Beauty Specialists Grow by Targeting Value and Specialised Needs
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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