With consumers increasingly demanding targeted solutions, and their perception of products being more scientifically supported, salon professional hair care is predicted to experience solid growth rates over the forecast period. Existing awareness due to social media campaigns and the move towards more premium hair care products driven by skin-sensitive and wellness trends will likely lead to consumers buying directly from brands.
Beauty trends, including casual and natural appearances, will become increasingly prevalent in hair care across the forecast period. This will lead to consumers embracing more natural styles, such as long or grey hair, and will continue to see negative results for perms and relaxants.
Sustainability will be a key factor brands look to when innovating new product developments. For example, eco-refill packaging will become increasingly important.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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