Executive Summary

Jun 2019
PROSPECTS
Innovation to drive hair care growth over the forecast period

Continued investment in innovation and new product developments over the forecast period is expected to have a positive impact on retail value sales growth. Unit prices are expected to continue to fall back due to promotions on products such as 3-for-2 to encourage consumers to buy a range of products and this is particularly the case for shampoos and conditioners.

Brexit poses challenges to the hair care category

With many British brands and retailers operating within the hair care category in Ireland, Brexit remains a significant challenge to the category in the immediate future. Given the strong links that Ireland has to the UK in terms of trade, and the border between Ireland and Northern Ireland, this situation is expected to impact fmcg products such as hair care, particularly those products that will enter Ireland via the UK, and could impact leading players such as L’Oréal and Procter & Gamble.

Shift to ethical consumerism likely in the coming years

There is expected to be growing interest in ethical consumerism over the forecast period. Our carbon footprint and the ways in which consumers are impacting global warming was a hot topic in 2018, particularly the discussion of plastics and palm oil.

COMPETITIVE LANDSCAPE
L’Oréal (UK) brand’s bolster their position in the Irish market

L’Oréal (UK) was the leading player in the category in 2018. The company’s core brand offering Elvive and Garnier Ultimate Blends continued to be popular amongst consumers of mass-market hair care.

Innovation in the male hair care category

The increased interest in male grooming has meant strong potential for new innovation within the hair care category. One of the biggest innovations in 2018 came in men’s hair care with the introduction of Just for Men Control GX from Combe International.

Head and Shoulders driving innovation

There continued to be new product launches within hair care in 2018, and even incumbent brands are required to innovate within the hair care category to remain relevant. One of the most iconic brands within hair care is Head & Shoulders, which is owned by Procter & Gamble (Mfg) Ireland.

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Hair Care in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Ireland?
  • What are the major brands in Ireland?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Ireland - Category analysis

HEADLINES

PROSPECTS

Innovation to drive hair care growth over the forecast period
Brexit poses challenges to the hair care category
Shift to ethical consumerism likely in the coming years

COMPETITIVE LANDSCAPE

L’Oréal (UK) brand’s bolster their position in the Irish market
Innovation in the male hair care category
Head and Shoulders driving innovation

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Premium sales driving overall beauty and personal care sales growth in 2018
An increase in the number of domestic brands growing their sales
L’Oréal (UK) leads a relatively fragmented market
Innovation is the key driver of beauty and personal care sales
An uncertain future for players pending the outcome of Brexit

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources