Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Hair Care in

Hair Care in Denmark

22 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for salon professional hair care

While the wider hair care category posted a marginal decline in current value terms in 2017, salon professional hair care continued to record moderate growth. This performance can be partly attributed to the improving Danish economy, which has led to a rise in consumer confidence and increased interest in premium products.

Consumers showing more interest in natural and organic hair care products

Natural and organic hair care offerings are rapidly becoming more popular in Denmark due to consumers’ increasing concerns about the potentially harmful ingredients used in some products. This trend has been further fuelled by magazine articles and blogs highlighting the possible adverse effects of some ingredients.

COMPETITIVE LANDSCAPE

Consolidation continues in hair care in Denmark

Hair care in Denmark became increasingly consolidated over the review period. In 2017, the three leading players, L’Oréal, Henkel and Wella, continued to grow their combined value share, accounting for close to two-thirds of overall value sales.

Rapid growth of Normal changes the hair care distribution landscape

The Normal chain of discount drugstores, which offers a range of hair care products from popular brands such as L'Oréal and Schwarzkopf, continued to record dramatic growth in 2017, while also opening its 80th store. The chain, which was launched in 2013, has caused some disruption to the Danish hair care retail landscape by luring customers with its low prices and no-frills concept.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Denmark?
What are the major brands in Denmark?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Hair Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Growing demand for salon professional hair care

Consumers showing more interest in natural and organic hair care products

COMPETITIVE LANDSCAPE

Consolidation continues in hair care in Denmark

Rapid growth of Normal changes the hair care distribution landscape

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for salon professional hair care

Consumers showing more interest in natural and organic hair care products

COMPETITIVE LANDSCAPE

Consolidation continues in hair care in Denmark

Rapid growth of Normal changes the hair care distribution landscape

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hair Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Growing demand for salon professional hair care

Consumers showing more interest in natural and organic hair care products

COMPETITIVE LANDSCAPE

Consolidation continues in hair care in Denmark

Rapid growth of Normal changes the hair care distribution landscape

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports