Competitive Landscape
L'oréal and Henkel Maintain Dominance Amid Increasing Market Concentration
Hair care in Denmark in 2025 was highly concentrated in 2025, with the top two companies, L’Oréal Danmark A/S and Henkel Danmark A/S, holding a combined market share of 52%. L’Oréal leads with a 33% share, slightly down from 35% in 2023, while Henkel maintains a stable second position with a 19% share, showing a minor increase on 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Denmark - Category analysis
Key Data Insights
Hair Care Summary
Steady Economic Growth and Rising Consumer Spending Underpin Hair Care Expansion
Salon Professional Hair Care Grows with Long-Lasting Innovation
Brands Embrace Transparent Formulations to Meet New Regulations
Danish Economic Strength to Fuel Premium Product Growth and Category Expansion
Salon Professional Hair Care to Lead Hair Care Growth
New Certification Laws and Consumer Demand to Drive Clean Beauty Transformation
L'oréal and Henkel Maintain Dominance Amid Increasing Market Concentration
Grocery Retailers Lead as Discounters and Hypermarkets Cater to Diverse Consumer Needs
Retail E-Commerce Accelerates Growth through Convenience and Expanding Product Availability
Beauty and Personal Care in Denmark - Industry Overview
2025 Developments
Key Data Insights
Economic Strength and Consumer Spending Boost Category Growth in 2025
Skin Care Leads Value Sales Supported by Premiumisation and Longevity
Flora Danica and Matas Natur Exemplify Sustainability and Transparency Driving Change
Danish Consumers’ Rising Spending Power Set to Drive Beauty and Personal Care Growth
Skin Care to Lead Retail Value Sales While Colour Cosmetics Grow Fastest
Brands to Align with Natural Product Demand
Leading Manufacturers Consolidate Positions as Market Shows Moderate Concentration Shift
Health and Beauty Specialists Lead with Intense Competition and Affordability
Retail E-Commerce Expands Rapidly Driven by Convenience and Broader Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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