After a buoyant performance in the review period, hair care sales will see more muted, but stable growth in the forthcoming years. 2023 will see a decline in value sales as consumers continue to struggle with high costs of living.
Hair care will see growing demand for more natural and organic products over the forecast period. Players will increasingly add certifications such as the Nordic Swan or Asthma and Allergy Association’s Blue Wreath to reassure consumers that their products are natural and safe to use.
Salon professional hair care is expected to see sales fall at the start of the review period as consumers return to hair salons on a regular basis. High inflation will also likely impact sales of professional hair care products as a segment of consumers look to save money and switch to cheaper standard hair care products.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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