As fear of COVID-19 has dissipated, consumers have returned to hair salons and their usual hair colouring routines. This has resulted in an excess stock of boxed hair colourants in grocery stores, so discounts are being offered for products including Wella Koleston and Wella Soft and Colour.
In 2022, Pantene Pro-V launched a product line with collagen which offers extra nutrition for the hair. Some products that offer nutrition, such as Dove Oleo Nutricion and Garnier Hair Food, are already available in stores, but as consumers became more aware of taking care of themselves during the pandemic, other brands are expected to follow suit with products that offer value-added benefits over the forecast period.
Lower brand loyalty is evident in the hair care category in Costa Rica as consumers are desperate to economise. They are therefore increasingly opting for discounted products and are often choosing the lowest priced item among the brands they trust.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!