To offer savings, shampoos and conditioners from the same brand are often bundled together. Examples are Elixir Alea for damaged hair and Head & Shoulders Coconut.
The multinational manufacturers Procter & Gamble Interamericas de Costa Rica, Unilever de Centroamérica and Colgate-Palmolive together continued to dominate hair care during 2021, with Procter & Gamble’s Head & Shoulders and Pantene holding the two leading brand positions. These brands benefit from large-scale operations in manufacturing and distribution, which helps them to reach most modern and traditional grocery retailers across the country with a range of products across the price spectrum.
Salon professional hair care registered the highest current value growth in 2021, though from a very small base. This growth was mainly due to salon professional hair suffering the worst performance during the 2020 lockdowns.
Hair care will register muted constant value growth over the forecast period. Potential headwinds could dampen value and volume sales.
New product innovation and effective advertising tend to be the driving forces in hair care. Over the forecast period, there will be development of products that offer value-added benefits to consumers, such as vitamins, natural ingredients and different extracts that tie in with the growing health and environmental consciousness among consumers.
Dry shampoo is still niche in Costa Rica, with only a few brands available, such as Suave and Bastiste. There has been little promotion of dry shampoo and many consumers are unaware of the options and its benefits and convenience.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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