Beauty training centres are playing a key role in the development of value-priced salon professional brands.
Companies in hair care are expected to keep innovating their hair care products to push sales in the forecast period in Bolivia. In 2022, Babaria from Sanat Pharma Srl launched a new shampoo and treatment based on an onion formulation with antioxidant properties.
Wax products have increased sales in 2022 although this styling agent is growing from a small base. During the pandemic, Bolivian men became more used to the natural look with dry hair, with wax being a preferred styling agent.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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