As Hungary's population continues to age, the demand for hair colourants to cover grey hairs is expected to increase. Over the forecast period there will be more product launches specifically designed for at-home grey hair colouring.
A variety of premium (Uriage, Eucerin, Vichy, La Roche Posay, Babé) and mass (Head and Shoulders, Syoss) brands, as well as private label products, have expanded their offerings to include shampoos for dandruff and irritated scalps. Given the current macroeconomic situation, financial and job uncertainty, and unprecedented inflation, it is expected that more people will require treatments for stressed scalps.
In light of the increasing risk of UV damage, there is significant potential for anti-oxidant professional hair care products with built-in UV protection, such as Kérastase's Chroma Absolu range. Unlike medicated shampoos that provide temporary relief after a specific issue arises, these innovative products offer preventive care and can be used permanently to shield the hair from harmful UV rays.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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