There has been a proliferation of shampoos and treatments with some kind of herbal claim in 2022. This goes hand in hand with the local perception among Ecuadorians that herbal products are often more effective and less harmful to the health than traditional hair care products.
Younger generations, especially the gen-Z cohort, are heavily influenced by influencers when it comes to hair styles and trends. Many of these so-called influencers have extravagant looks that require the use of colourants and styling agents.
L’Oréal’s campaign to bolster its position in Ecuador will focus on the professional hair care category in the upcoming years. Well-known brands such as Kérastase and L’Oréal Professional will become more accessible thanks to an improvement in distribution, which will help to promote the overall salon professional hair care category.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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