The outbreaks of the Omicron variant of COVID-19 and associated lockdowns accelerated the penetration of the e-commerce channel and caused the competitive landscape to be dynamic, while offline retailing suffered during the lockdowns. Although the e-commerce channel is expected to return to normal growth for the next five years, after gaining significant share in 2022, its competitive landscape will remain dynamic, with Douyin developing its e-commerce platform and JD investing in premium hair care by introducing brands such as Kérastase.
Due to increasing stress, longer working hours, and poor air quality, hair loss has become a concern for both the middle-aged population and younger generations. Apart from using professional hair loss treatments and medicated shampoos to cure hair loss, many young consumers who are worried about hair loss are also searching for daily solutions such as scalp care products and standard shampoos that claim to be able to reduce hair loss.
Similar to consumers’ increasing focus on dermocosmetics that underline the functionality of skin care, their hair care routines are also becoming more complex and functionality-driven. The process of skinification of hair care has reflected in product innovation and advertising.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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