Stable hair care performance is expected to be driven by consumers' return to their pre-pandemic lifestyle across the forecast period, with a growing number of occasions and events to attend, and more time spent outside of the home. Salon professional care is expected to recover during the forecast period, and busy lifestyles and the development of hair salons in Georgia will stimulate this recovery.
The growing competition between modern grocery retailers and chemists/pharmacies will shake up the distributional landscape of hair care in Georgia. While health and beauty specialist retailers represent the strongest distribution of hair care in Georgia, modern grocery retailers such as supermarkets are gradually gaining in value share.
Sales of hair care products will continue rising over the forecast period as players continue to invest in their product portfolio and marketing efforts. In this regard, marketing campaigns and the rising number of product varieties will increase consumer awareness of hair care products and their availability.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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