The forecast period is expected to see demand for hair care in Morocco become increasingly saturated, making it more likely that brand owners will develop a wider range of products with added benefits in an effort to attract the attention of consumers, remain relevant and stimulate demand in an increasingly saturated category. The value-added benefits that are most likely to be launched include preventing and treating hair loss, nourishing the scalp, preventing and treating damaged hair, nourishing coloured hair and UV protection.
Conditioners is expected to register a very strong performance over the forecast period, with the relatively low demand for such products set to mean high growth from a low sales base. The relatively limited use of conditioners among the percolation of Morocco means that there is still considerable room for further expansion of demand in the category and, in response, brand owners are expected to increasingly extend their operations out from the offer of basic conditioners with essential functions to include novel and heavily marketed value-added products that target specific needs and offer specific treatments such as hair masques, leave-in conditioners and hair serums.
Colourants is slated for a strong sales performance over the forecast period in a continuation of the positive trends that prevailed in the category towards the end of the review period. The reduced frequency with which most consumers are visiting hairdressing salons and beauty parlours due to the challenging economic situation is likely to prove crucial here, with many consumers having realised that tinting one’s hair at home delivers more than acceptable results at much lower cost than a visit to the hairdresser.
The adverse economic situation and the rising cost of living are expected to remain in effect in Morocco during the early stages of the forecast period and this will inevitably put pressure on consumer spending, especially on non-essential products. In response, the leading players in hair care are expected to keep unit price increases to the absolute minimum in an effort to drive volume sales.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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