Executive Summary

Jun 2019
PROSPECTS
Healthier options within hair care

Tunisian consumers are becoming increasingly informed, and their concern about the ingredients in their daily hygiene products is growing; this is set to continue in the forecast period. To address the growing consumer concerns regarding the ingredients in beauty and personal care products, an increasing number of manufacturers have launched ranges stating, “free from parabens” and “free from silicone”.

Hair care is expected to register steady value growth

Hair care is expected to register steady growth over the forecast period in current value terms, although the more mature categories will register slower growth. Many leading players in shampoos continue to invest in different packaging types and sizes, integrating new formulae and enhancing their product features, yet the category is considered relatively mature.

Traditional alternatives may represent a threat to growth

Many traditional alternatives are still used by Tunisian women for hair care, especially older women. These traditional alternatives include clay, which is considered a good hair conditioner, as it gives a soft and shiny appearance.

COMPETITIVE LANDSCAPE
Henkel-Alki Tunisie remains the leader in hair care

Henkel-Alki Tunisie continued to lead hair care in Tunisia in value terms in 2018. The company’s long-standing presence in the country, along with the wide product portfolio that it markets, including its brands Souplesse, Gliss and Palette, contributed to its success.

Direct sellers record an improved performance

Oriflame and Avon both continued to increase their value sales and shares in Tunisia in 2018. Both direct sellers are trying to innovate with their products and focus more on what consumers need.

Hair care companies respond to demand

Hair care products containing natural and organic ingredients have gained popularity. Consumers continue to adopt healthier lifestyles and have started to consider the ingredients in their hair products in order to avoid any harmful effects.

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Hair Care in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Tunisia?
  • What are the major brands in Tunisia?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Healthier options within hair care
Hair care is expected to register steady value growth
Traditional alternatives may represent a threat to growth

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie remains the leader in hair care
Direct sellers record an improved performance
Hair care companies respond to demand

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 9 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018
Affordable product offerings continue to gain ground
Henkel-Alki Tunisie continues to lead beauty and personal care
Health and beauty specialist retailers continues to lead distribution
A bright outlook for beauty and personal care

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources