Hair care is one of the oldest and most established categories in beauty and personal care in Tunisia and it has enjoyed growth despite the difficult economic situation in the country thanks to constant new product launches by Tunisian players, as well as imports from the US, EU and Asia. Further growth is expected over the forecast period due to ongoing innovation, while Tunisians will continue to place considerable importance on their personal appearance and on having well-groomed hair.
Modern grocery retailers are considered to be the best channels for the distribution of new brands, new launches, and new imported products in hair care in Tunisia. This is because Tunisian consumers can avail themselves of the widest ranges of hair care, including both local and imported brands.
Hair care products is expected to continue performing well over the forecast period. An expected increasing focus on beauty and appearance among urban-dwelling Tunisians will propel growth.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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