The majority of hair care products witnessed increasing demand during the COVID-19 pandemic in Tunisia in 2020. The importance of personal cleanliness and hygiene was stressed by many health authorities around the globe during the crisis and Tunisians clearly took this message on board and increased their hair care routines in 2020.
Most women normally prefer to have more sophisticated hair treatments performed by professionals in hair salons rather than attempt these treatments themselves at home, given the potential risks of harm from some products such as perms and relaxants, colourants and styling agents. However, the closure of hair salons during the lockdown periods encouraged some women to revert to performing these tasks at home in order to maintain their hair styles.
Hair care is among the largest areas within beauty and personal care, supported by daily use of shampoos and regular use of other hair care items.
Hair care is expected to record strong constant 2020 retail value growth in 2021, followed by accelerating rates over the remainder of the forecast period. As the COVID-19 pandemic hopefully begins to recede and the vaccination programme begins to take effect, Tunisians will be keen to fill their social diaries and meet up with family and friends again.
Competition from imitation hair care is likely to increase over the forecast period in Tunisia. The number of outlets selling imitation styling hair and colourants at low prices in Tunisia is increasing.
Hair care products are largely sold via traditional grocery retailers and supermarkets in Tunisia. Although these outlets lost retail value share during the COVID-19 pandemic as many shoppers avoided larger retail outlets out of health concerns, the ease of access of these shops due to their availability and widespread presence in the country means that their share will likely bounce back quite rapidly as life hopefully begins to return to more normal patterns going forward.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page