Competitive Landscape
Leading Manufacturers Maintain Their Positions Despite Moderate Decline in Concentration
The hair care landscape in Tunisia exhibits a moderately concentrated structure, with the top manufacturers holding significant shares, yet concentration at the top gradually declining over the period from 2020 to 2025. Henkel-Alki Tunisie maintained a commanding lead with its retail value share decreasing from 26% in 2020 to 22% in 2025, reflecting sustained strength yet slight erosion.
Rising Competition From Local Players as They Strengthen Their Portfolios
The moderate declines in the shares of the leading companies is partly attributed to the competition from manufacturers such as LIPP Distribution and Colgate-Palmolive Co, which held shares of 5% and 3% respectively in 2025. Additionally, smaller players, including SAH Group, Industrie Chimique Tunisienne, Elegance Tunisie Sarl, and Laboratoire Nihel exhibited stable or slightly fluctuating shares around 2-3%, reflecting a fragmented layer beneath the leaders.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Tunisia?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Tunisia - Category analysis
Key Data Insights
Hair Care Summary
Domestic Innovation Drives Steady Growth Despite Economic Challenges
Shampoos Leads Value Sales While Salon Professional Hair Care Gains Momentum
Tunisian Brands Embrace Lifestyle Trends and Clean Formulations to Capture Consumers
Domestic Players Set to Sustain Growth Amid Evolving Consumer Demand
Shampoos to Dominate Value, with Salon Professional Hair Care Maintaining Growth
Natural and Clean Formulations to Drive Innovation and Consumer Loyalty
Leading Manufacturers Maintain Their Positions Despite Moderate Decline in Concentration
Rising Competition From Local Players as They Strengthen Their Portfolios
Small Local Grocers Leads Distribution While Discounters Gains Traction
Retail E-Commerce Expands through Grocery Chains and Specialised Platforms
Beauty and Personal Care in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Local Brands Gain Ground as Economic Pressures Shift Consumer Behaviour
Skin Care Leads Value Sales, While Oral Care Shows the Strongest Growth
C’Fresh Drives the Clean Reimagined Trend with Multifunctional, Gentle Conditioner
Upper-Income Consumers Set to Drive Value Growth Amid Volume Stagnation
Mass Products to Retain Dominance, with Baby and Child-Specific Products Set to See Dynamism
Social Media and Luxury Beauty Centres to Reshape Consumer Engagement and Premium Demand
Henkel-Alki and Unilever Sustain Their Leadership Despite Share Erosion From Domestic Competition
Private Label, Promotional Strategies and Loyalty Shape the Competition
Health and Beauty Specialists Leads Amid Rising Growth for Discounters
Retail E-Commerce Expands Access through Specialised Platforms and Social Media
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!