More hair care brands are anticipated to look to tap into the skinification of hair care trend with consumers focusing more on maintaining a healthy scalp in order to promote healthy hair. Products containing specialised ingredients like caffeine or those which claim to help maintain a healthy scalp are expected to see stronger visibility in the forecast period.
Having proliferated in colour cosmetics, K-beauty brands continued to penetrate hair care in Malaysia at the end of the review period with new brands and products being introduced to the shelves of Guardian and Watsons, as well as other retailers. For example, existing K-beauty brands such as Kundal continued to launch new variants into Malaysia in 2022, such as its Kundal Honey & Macadamia Nature Shampoo.
There are an increasing number of hair salons in Malaysia with these outlets typically featuring different salon professional hair care brands. Each salon typically markets only one or two brands from the range of salon professional hair care products that are available.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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