Competitive Landscape
Procter & Gamble Sustains Lead as Local Rivals Accelerate Innovation
Hair care in Singapore is moderately concentrated at the manufacturer level, with Procter & Gamble (S) Pte Ltd holding the largest retail value share at 15% in 2025, followed by L'Oréal (S) Pte Ltd at 10%. However, the category became less concentrated at the top over the 2020 to 2025 period, as evidenced by the declining share of Unilever Singapore Pte Ltd, which fell from first place with a 17% value share in 2020 to 7% and fifth in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Singapore - Category analysis
Key Data Insights
Hair Care Summary
Salon Professional Hair Care Sees Strong Growth in Demand as At-Home Hair Spa Solutions Rise
Naturals by Watsons Expands Clean Label Hair Care with Rosemary Launch
Kaminowa’S Organic Hair Growth Range Fuels Momentum of Asia Influence
Solid Growth Set to Continue, with Local Brands Outpacing Global Rivals with Localised Launches
Shampoos to Retain Leadership as Personalisation Accelerates
Companies Likely to Focus on Personalisation and Premiumisation
Procter & Gamble Sustains Lead as Local Rivals Accelerate Innovation
Supermarkets Maintains Leadership but Health and Beauty Specialists Gains Share
Retail E-Commerce Maintains Its Growth Trend Due to Online Exclusives and Convenience
The Convergence of Science and Lifestyles in Hair Care
Advancements in Targeted and Clinical Formulations
Shifting Competitive Landscape and Retail Expansion
Beauty and Personal Care in Singapore - Industry Overview
2025 Developments
Key Data Insights
Steady Growth, Although Consumer Caution Is Evident, Particularly among Younger Consumers
Skin Care Remains the Largest Category, and Sees Growth as Premiumisation and Transparency Accelerate
Dior’S Natural-Origin Launch Raises Expectations for Clean Premium Beauty
Hybrid Product Launches to Drive Demand for Value and Function
Ingredient-Led Skin Care to Remain Important as Multifunctional Formats Surge
Clean Beauty and Ingredient Transparency Set to Boost Consumer Trust and Spending
L’Oréal and Procter & Gamble Sustain Lead as Product Innovation Drives Stability
Offline Retail Sustains Dominance through Convenience and Outlet Expansion
Tiktok Shop Fuels Rapid E-Commerce Expansion as Social Media Reshapes Discovery
Watsons Leverages New Brand Launches and Omnichannel Presence to Outpace Rivals
Clean Formulations and Scientific Validation Shape Development
Premium and Sustainable Launches Redefine Brand Offerings
Asian Entrants and Retail Strategies Intensify the Competition
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!