Styling agents is predicted to gain stronger growth momentum over the forecast period, not only due to greater mobility outside of the home, but also because of changing consumer preferences towards styling products that offer long-term hair health benefits in addition to traditional factors such as hold or added volume. For instance, Olaplex, a brand of salon professional hair care, launched its No.
The plant-based trend, which initially gained in popularity in the food industry, is now making its way into beauty and personal care in the United Arab Emirates. While it is mainly observed in bath and shower and colour cosmetics, there has been an increase in shelf space dedicated to vegan hair care.
Over the forecast period, social media platforms will continue to play a critical role in driving growth for hair care. Consumers are increasingly relying on recommendations, reviews, and insights shared on social media to enhance their hair care routines.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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