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Country Report

Hair Care in

Hair Care in Uzbekistan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further positive growth expected in hair care

Hair care is expected to continue generating positive sales growth over the forecast period as the anticipated economic recovery is likely to result in rising disposable incomes and higher spending on hair care. Furthermore, more intense competition is expected to prompt the category leaders to engage in strong promotional campaigns.

Premium brands unlikely to break through strongly during the forecast period

Hair care sales are dominated by mass brands and opportunities for premium brands to achieve high penetration remain minimal. The high prices of premium products and the wide presence of high-quality mass products mean that the majority of the population who are price-sensitive automatically prefer mass hair care brands.

Innovation likely to focus on value-added features

Little innovation was seen in terms of different product formats in hair care towards the end of the review period. However, the category’s leading manufacturers are constantly working on the development of new added-value features such as anti-ageing, hair-thickening and scalp health in an effort to attract new consumers.

COMPETITIVE LANDSCAPE

Ayven Trade OOO is the leading NBO due to Unilever’s strength as a GBO

Ayven Trade maintained the leading position in hair care in 2017 due to the popularity of the brands of Unilever Group, which are distributed by Ayven Group in Uzbekistan. There are numerous Unilever Group brands present in hair care, including Clear, Dove, Chistaya Liniya, Timotei and Sunsilk and this has enabled Ayven Trade to maintain a very broad positioning across several hair care categories.

Local players continue to gain ground on their international rivals

Although international manufacturers and brands remain dominant in hair care, domestic brands generated stronger sales growth towards the end of the review period. For many years, the sole factors distinguishing domestic products from imported references were the much lower prices of the former and the significantly higher quality of the latter; however, by the end of the review period, Uzbekistan-based manufacturers had managed to improve the quality of their goods significantly, whilst still maintaining prices that are very reasonable.

Advertising remains the preserve of international brands present on Russian TV

Advertising campaigns in hair care are notably the preserve of international manufacturers, with Russian broadcasting channels the most common medium for the advertising of these brands. Among the most heavily promoted hair care brands are international names Nivea, Palmolive, Head & Shoulders and Syoss, with advertising campaigns usually focusing on value-added features and the ability of products to make hair soft and shiny.

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Samples

Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uzbekistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Uzbekistan?
What are the major brands in Uzbekistan?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Further positive growth expected in hair care

Premium brands unlikely to break through strongly during the forecast period

Innovation likely to focus on value-added features

COMPETITIVE LANDSCAPE

Ayven Trade OOO is the leading NBO due to Unilever’s strength as a GBO

Local players continue to gain ground on their international rivals

Advertising remains the preserve of international brands present on Russian TV

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 7 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in Uzbekistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further positive growth expected in hair care

Premium brands unlikely to break through strongly during the forecast period

Innovation likely to focus on value-added features

COMPETITIVE LANDSCAPE

Ayven Trade OOO is the leading NBO due to Unilever’s strength as a GBO

Local players continue to gain ground on their international rivals

Advertising remains the preserve of international brands present on Russian TV

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hair Care in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Further positive growth expected in hair care

Premium brands unlikely to break through strongly during the forecast period

Innovation likely to focus on value-added features

COMPETITIVE LANDSCAPE

Ayven Trade OOO is the leading NBO due to Unilever’s strength as a GBO

Local players continue to gain ground on their international rivals

Advertising remains the preserve of international brands present on Russian TV

CATEGORY DATA

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Population growth and economic development support beauty and personal care

Consumer price inflation prompts more careful management of household spending

International brands remain the dominant presence

Beauty specialists continues to dominate the distribution of beauty and personal care

Economic recovery set to support positive sales growth over the forecast period

MARKET DATA

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