Sales of hair care declined by 4% in 2020 in 2020 constant value terms in light of the impact of COVID-19. The COVID-19 pandemic and the related lockdowns have forced consumers to spend more time at home.
Most product areas across hair care saw sales decline in 2020. A growing number of consumers cut down their spending becoming much stricter, especially when choosing non-essential products.
There are no local manufacturers of hair care products in Azerbaijan as all hair care products are imported from countries such as Turkey, Ukraine, Russia and other European countries. Improtex with Elidor continued to lead in hair care thanks to its central role in standard shampoo in Azerbaijan in 2020.
Following the struggle of 2020, sales of hair care are expected to recover from 2021. Consumers are anticipated to gradually return to work and resume socialising away from the home again, which is likely to encourage more people to resume former hair care beauty regimes.
Salon professional hair care saw the fastest growth over the review period. The salon hair care network continued to develop and expand its reach to consumers across Azerbaijan.
With the increasingly hectic lifestyles of consumers, modern retail channels have grown significantly during the review period. Consumers increasingly shop in these retailers, as they perceive the products to be high quality and reputable, and appreciate the loyalty schemes offered.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hair Care research and analysis database.
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