Hair care has witnessed an increase in conscientious consumers who are willing to invest more in their hair care routines. This demand for premiumisation has fuelled the growth of the category in Hong Kong and is expected to continue driving it in the coming years.
Hair care in Hong Kong has witnessed a rise in demand for clean products with natural ingredients, a trend that is expected to continue growing. This rise in demand can be attributed to the clean beauty movement and increasing consumer interest in health and wellness.
As consumers increasingly prioritise hair health and seek multifunctional products, the demand for colourants with treatment formulations is expected to grow in the coming years. This trend is leading to the introduction of new colourants that incorporate ingredients such as keratin, argan oil, and aloe vera, enabling brands to differentiate themselves in a fragmented landscape.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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