Hair care is set to maintain solid growth in the forecast period, with retail current value growth expected to be much higher than volume growth, driven by the premiumisation trend. Consumers are expected to demand higher-quality products, especially those made from natural and new active ingredients, which can offer greater specific value and results.
Even though they are not likely to be must-haves for hair care brands in the forecast period, areas for further development are likely to include marketing programmes, social responsibility and sustainability. This was already seen at the end of the review period.
Hair care players are likely to undertake value creation in the forecast period, not just highlighting the core function of hair care products, but focusing on the additional benefits attached to these products. Within styling agents, this has already been seen, with Tros Hair Gel Ai Maximum Hold highlighting its UV filter and anti-pollution feature, amongst others, while Tros Hair Gel Ai Natural Look highlights the fact that it contains four peptides from organic rice to nourish the hair, increase volume, and protect.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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