The COVID-19 pandemic had a mixed impact on the various areas within hair care in 2020. Salon professional hair care had recorded strong double-digit constant 2020 retail value growth in 2019 as more consumers tended to use these services and then purchase professional products in order to maintain their hair care regime at home.
Basic essential products such as standard shampoos and conditioners have traditionally represented the majority of sales in hair care in Thailand. However, this was changing at the end of the review period as the growing importance of taking care of one’s appearance and increasing awareness of the importance of protecting one’s hair against harmful external factors encouraged more consumers to purchase a wider range of hair care products.
Given the closures of some of the main sales channels for hair care, such as hair salons, for long periods of time during the COVID-19 health crisis, it is no surprise that many brands increased their online presence in 2020, both in terms of e-commerce and online marketing. Kérastase, for example, was launched on Lazada, allowing customers to purchase the product online until they could return to hair salons.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hair Care research and analysis database.
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