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Country Report

Hair Care in

Hair Care in Thailand

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product premiumisation results in value growth

Due to the health and wellness trend, consumers are showing interest in natural-related and organic hair care. While Thai consumers adopt the international grooming trend, there has been greater penetration of imported products as well.

Rising consumer sophistication will result in fragmented segments

Demand for hair care is becoming increasingly sophisticated and consumers can occasionally add nourishing treatments into their hair care routines; however, products with quick result claims would be adopted for daily routines. It reflects on greater segmentation across hair care such as traditional hair care, products for hair coating, medical, beauty, specific hair treatments in various textures of oil, serum or leave-on.

Hectic and urbanised lifestyles could foster on-the-go products

While consumers gain an interest in purchasing premium and natural-based hair care, they could also be interested in products offering improved lifestyles, for which they may be willing to pay more. Dry shampoo allows them to save time by not having to regularly wash and dry hair, with brands available including Batiste, Lee Stafford, Victoria’s Secret, Percy & Reed, Lolane and private label lines of Sephora and Soap & Glory.

COMPETITIVE LANDSCAPE

Unilever Thai Holdings leads overall hair care

Unilever Thai Holdings targets different consumer groups with its hair care brands Sunsilk, Dove, Clear and Clear for men. Sunsilk and Dove are among the most dynamic brands with new launches in 2017.

L'Oréal Thailand Co extends its product offering to retain leadership

By adopting a consumer-centric strategy, L’Oréal Thailand offered L’Oréal Botanicals as its new hair care line in three variants of shampoos, conditioning balm, masque and serum; Coriander Strength Source Strength, Camelina Smooth Ritual, and Safflower Rich Infusion. The company also launched a new range of hair colourants; Colorista Paint and Colorista Washout for gel formula and semi-permanent hair colour.

Local and international brands push for sales growth

Hair care encompasses both local and international brands. Lolane by SC Artistry Ltd is among the leading local brands trying to develop innovative products and distribution expansion.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Thailand?
What are the major brands in Thailand?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Product premiumisation results in value growth

Rising consumer sophistication will result in fragmented segments

Hectic and urbanised lifestyles could foster on-the-go products

COMPETITIVE LANDSCAPE

Unilever Thai Holdings leads overall hair care

L'Oréal Thailand Co extends its product offering to retain leadership

Local and international brands push for sales growth

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product premiumisation results in value growth

Rising consumer sophistication will result in fragmented segments

Hectic and urbanised lifestyles could foster on-the-go products

COMPETITIVE LANDSCAPE

Unilever Thai Holdings leads overall hair care

L'Oréal Thailand Co extends its product offering to retain leadership

Local and international brands push for sales growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Hair Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Product premiumisation results in value growth

Rising consumer sophistication will result in fragmented segments

Hectic and urbanised lifestyles could foster on-the-go products

COMPETITIVE LANDSCAPE

Unilever Thai Holdings leads overall hair care

L'Oréal Thailand Co extends its product offering to retain leadership

Local and international brands push for sales growth

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

SOURCES

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