Hair care is expected to experience a significant slowdown in growth compared to the previous review period. This can be attributed to limited demand and a shrinking consumer base, which pose challenges for the category's overall performance.
Hair loss treatments are anticipated to be the most dynamic segment within hair care. This is primarily due to the inclusion of higher-priced brands that cater to consumers seeking effective solutions for hair loss concerns.
Salon professional care is expected to maintain its positive trajectory despite a noticeable slowdown compared to the previous review period. Hair salons are increasingly incorporating hair care products, particularly premium ones, into their services.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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