After-shampoo conditioners and treatments, such as masks, oils, and repair solutions are expected to experience a boost in value sales (at constant 2022 prices) growth in the forecast period. This is likely to occur as a result of increasing consumer awareness of hair care, the growing use of hair styling tools, and a return to pre-pandemic lifestyle that encourages hair styling for different occasions.
Hair care is expected to evolve into a more sophisticated industry in order to meet the demand for effective hair conditioners and treatments in the forecast period. As such, manufacturers are likely to expand their range of fast and efficient hair conditioners and treatments.
In the forecast period, demand for colourants is likely to be positively affected by consumers' desire to perform basic hair care using conditioners and treatments as well as colouring at home. High-priced colourants are expected to remain popular among women who prefer to dye their hair at home.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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