During COVID-19 consumers had less access to hair salons, and during this time more people therefore shifted to embracing their natural hair, which was also an online trend during the pandemic. More women started posting about their natural hair journey online, and this gained momentum and more women started showing off their natural hair care routine.
During the review period many new brands entered hair care in South Africa offering specific ingredients, such as Monday, Mielle, Kristin Ess, and TheBeautyWorx. Although consumers are cash-strapped and are often looking for cheaper alternatives, they are still seeking innovative hair care products, and are becoming ingredient-specific when it comes to purchasing hair care products.
For many consumers, affordability is not the only factor in the purchasing decision, as more people are seeking sustainable processes and products. With the majority of hair care products being packaged in plastic, more consumers are likely to opt to use brands that are offered in sustainable packaging.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!