Colourants witnessed decline in both current value and volume terms in 2022, as some consumers continued to return to salons, while others had less time for self-care following a year without lockdown restrictions. The downturn would have been much greater had there not been an uptick in demand in Q4 2022, as consumers started to feel the impact of higher prices.
Social media platforms are expected to continue to be key to driving growth in hair care in the forecast period, as consumers increasingly look for recommendations, reviews and insights to improve their hair care routine. Premium hair care brands recently benefited from this trend, driven by their perceived efficacy, promoted through social platforms.
The competition within hair care increased in 2022, with the arrival of Sephora in the UK in October providing consumers with access to niche US hair care brands such as Vegamour, while Boots introduced brands such as Andrew Fitzsimons, Pattern Beauty and The Inkey List Hair throughout the year. While premium hair care is expected to lead growth during the forecast period, mass products are expected to become more competitive as masstige develops within the category.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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