Conditioners and treatments and standard shampoos are both expected to show solid retail volume and current value growth over the forecast period. The trend towards maintaining healthy hair will drive momentum encouraging consumers to invest in added value products.
Salon professional hair care will continue to gain popularity in the forecast period, albeit from a small base. This will stem from the increasing availability of such products on retail shelves, via e-commerce and in beauty salons.
Supermarkets will continue to take the lion’s share of hair care sales in the forthcoming period as they regularly offer promotions and have a wide range of products. In supermarkets, customers buy hair care alongside their regular shop, which is convenient because there is no need to go to another store for specific products.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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