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Country Report

Hair Care in

Hair Care in the Czech Republic

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Naturally-sourced products and higher-quality products witness rising consumer interest in 2017

The premiumisation trend within hair care in the Czech Republic was becoming increasingly viable due to the improving economic situation of local households in addition to strengthening consumer education and improving brand marketing. In 2017, natural hair care brands within shampoos and colourants became increasingly attractive to consumers; however, this attractiveness was limited by lower convenience, such as natural colourants like Henna, one of the most popular products, which require several hours for successful application.

Salon professional hair care becomes increasingly sought after

Demand for higher-quality products created greater space for growth within salon professional hair care, which became increasingly sought after by Czech consumers. Staff recommendations in hair salons played an important role in 2017, with improving education.

Hair treatments with the strongest future sales growth potential

Conditioners and treatments is expected to record significant growth over the forecast period due to product innovation and improving marketing support. For example, hair strengthening treatments, regenerative serums and products specialising in a single purpose (such as focusing on a specific type of hair) will witness greater interest among consumers.

COMPETITIVE LANDSCAPE

Convenience and ease of use become increasingly valued features

Convenient product application and significant advertising which supported product launches from 2016 grew further in popularity, such as L'Oréal Paris Magic Retouch. It was aggressively advertised across all media channels as received lit and custom-made shelf-space in stores.

Hemp hair care and more sophisticated advertising to gain a stronger foothold over the forecast period

Hemp products have increasingly gained in popularity in the Czech Republic, offering regenerative or medicated effects. An example was Cannaderm Capillus (Simply You Pharmaceuticals), introduced under medicated shampoo, accompanied by an aggressive marketing campaign, designed to treat seborrhoea and mild instances of dandruff or itching.

Czech consumers are expected to opt for best value-for-money offers

Price promotions and discounts remained heavily utilised by manufacturers and retailers in the Czech Republic throughout 2017 which led to price wars. Due to the improving purchasing power of consumers, brands perceived as premium were increasingly chosen when offered at a better than standard price.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in Czech Republic?
What are the major brands in Czech Republic?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Naturally-sourced products and higher-quality products witness rising consumer interest in 2017

Salon professional hair care becomes increasingly sought after

Hair treatments with the strongest future sales growth potential

COMPETITIVE LANDSCAPE

Convenience and ease of use become increasingly valued features

Hemp hair care and more sophisticated advertising to gain a stronger foothold over the forecast period

Czech consumers are expected to opt for best value-for-money offers

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in the Czech Republic

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Executive Summary

New Report Guarantee

PROSPECTS

Naturally-sourced products and higher-quality products witness rising consumer interest in 2017

Salon professional hair care becomes increasingly sought after

Hair treatments with the strongest future sales growth potential

COMPETITIVE LANDSCAPE

Convenience and ease of use become increasingly valued features

Hemp hair care and more sophisticated advertising to gain a stronger foothold over the forecast period

Czech consumers are expected to opt for best value-for-money offers

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hair Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Naturally-sourced products and higher-quality products witness rising consumer interest in 2017

Salon professional hair care becomes increasingly sought after

Hair treatments with the strongest future sales growth potential

COMPETITIVE LANDSCAPE

Convenience and ease of use become increasingly valued features

Hemp hair care and more sophisticated advertising to gain a stronger foothold over the forecast period

Czech consumers are expected to opt for best value-for-money offers

CATEGORY DATA

Beauty and Personal Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

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