Consumers are very interested in the hair care category, making home-made remedies (hair masks, for example) and taking care of their hair as they look to ensure a fresh and a healthy look. Consequently, it is expected to witness strong and healthy growth during the forecast period.
Influencers on social media are capable of having a significant effect on consumers’ purchasing patterns. They tend to constantly spread awareness and show off new brands in the market through their social media activity.
A lot of Egyptian brands have started producing 100% natural and organic hair care products, as this is what consumers are looking for nowadays. On the other hand, L’Oréal Elvive, for instance, does not produce 100% natural products, so local brands are proving capable of competing strongly with such major players.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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