Competitive Landscape
Unilever and L’Oréal Intensify Innovation to Defend Market Shares
The hair care landscape in Egypt in 2025 was moderately concentrated with Unilever Mashreq SAE leading at 14% retail sales value share, followed closely by Dabur Egypt Ltd at 14% and L’Oréal Egypt LLC at 13%. However, there is evidence of slight deconcentration as Unilever’s share declined from 15% in 2020 to 14% in 2025, while L’Oréal and Dabur have either maintained or slightly increased their shares.
Innovative Product Launches and Digital Engagement Drive Market Evolution and Growth
Digital engagement continues to play a critical role in shaping consumer behaviour and brand success, particularly through social-first campaigns that create viral moments. Unilever’s #butfirstmyhairtouchup campaign has leveraged TikTok and Instagram to connect emotionally with younger consumers, reinforcing brand relevance and social currency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Egypt - Category analysis
Key Data Insights
Hair Care Summary
Local Innovation and Economic Factors Drive Strong Sales Growth
Nouvique Egypt and Norshek Lead Innovation with Science and Sustainability
Local Production and Economic Resilience to Fuel Strong Category Growth
Premium Salon Care Set to Experience Rapid Growth Alongside Uptick in Styling Agents Sales
Innovative, Climate-Adapted and Natural Products to Inform Consumer Preferences
Unilever and L’Oréal Intensify Innovation to Defend Market Shares
Innovative Product Launches and Digital Engagement Drive Market Evolution and Growth
Grocery Retailers Sustain Dominance through Local Presence and Affordability
Retail E-Commerce Accelerates Growth by Blending Price Competitiveness and Product Variety
Beauty and Personal Care in Egypt - Industry Overview
2025 Developments
Key Data Insights
Sustained Growth Driven by Consumer Adaptation and Premium Brand Resurgence
Mass Market Embraces Heritage-Inspired Wellness as Cultural Pride Elevates Demand
K-Beauty Routines Reshape Local Retailers
Ai-Powered Personalised Beauty Tools Transform Shopping Experience and Loyalty
Local Brands Expected to Innovate to Address Unique Environmental Challenges and Consumer Expectations
Mass Essentials to Drive Sales While Premiumisation Fuels Rapid Growth
Sustainability and Digital Engagement to Reshape Consumer Behaviour and Business Models
Unilever and Procter & Gamble Sustain Leading Positions through Diverse Portfolios and Affordability
Premium Brands Strengthen Appeal Amid Currency Challenges through Innovation and Engagement
Health and Beauty Specialists Expand to Capture Affluent Consumers Seeking Expert Advice
Retail Environment Shifts to Experiential Shopping and Digital Innovation for Consumer Engagement
Retail E-Commerce Gains Ground with Convenience, Variety and Ai-Driven Personalisation
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!