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Country Report

Hair Care in

Hair Care in New Zealand

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closure of hair salons boosts demand for hair care

In March 2020 New Zealand introduced a lockdown which resulted in the temporary closure of hair salons and this, coupled with a general fear over the potential to catch the virus, meant that an increased number of consumers treated their hair at home instead. This resulted in strong growth in value and volume terms in 2020, with key products such as salon professional hair care, shampoos and styling agents all performing well.

Consumers looking for natural ranges free from harmful ingredients

Silicone- and sulphate-free hair care was another developing trend in 2020 which global players were picking up on. These products are trending as consumers are increasingly looking for more natural products and are trying to cut out ingredients which they perceive could be harmful to their health or the environment.

Lockdown sees consumers treating their hair at home

Conditioners and treatments witnessed healthy growth during the lockdown. Treatments in the form of hair masks grew in demand with hair care mirroring trends seen in skin care.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in New Zealand?
What are the major brands in New Zealand?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of hair salons boosts demand for hair care

Consumers looking for natural ranges free from harmful ingredients

Lockdown sees consumers treating their hair at home

RECOVERY AND OPPORTUNITIES

Hair care set for healthy growth as consumers switch to at-home treatments

Zuru Edge looking to make headway with innovative hair care range

New product development expected to focus on sustainability as the threat of climate change looms large

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Hair Care in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closure of hair salons boosts demand for hair care

Consumers looking for natural ranges free from harmful ingredients

Lockdown sees consumers treating their hair at home

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hair Care in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of hair salons boosts demand for hair care

Consumers looking for natural ranges free from harmful ingredients

Lockdown sees consumers treating their hair at home

RECOVERY AND OPPORTUNITIES

Hair care set for healthy growth as consumers switch to at-home treatments

Zuru Edge looking to make headway with innovative hair care range

New product development expected to focus on sustainability as the threat of climate change looms large

CATEGORY DATA

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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