An increasing perception that organic products are better for the environment and healthier and safer to use is contributing to the increasing popularity of organic hair care in New Zealand. Organic is also becoming synonymous with gentler products since they are free of harsh chemicals that can often generate long-term damage to the scalp by stripping it of naturals oils.
Official figures indicate that 47% of New Zealand’s population is aged over 40 years. This can be linked to the increasing demand for hair care products targeting ageing.
Increasing consumer awareness of the importance of scalp health in maintaining healthy hair is encouraging a growing number of players to develop hair care that provides hydrating, nourishing, and protective benefits to the scalp. The category is continuing to evolve to include skin care properties, with ingredients commonly associated with skin care, such as ceramides, hyaluronic acid, and glycolic acid, increasingly incorporated into hair care products.
“Eco-wakening” continues to change a traditional business model that relies on the quality of products, as consumers are also considering low carbon emissions and sustainability factors when making purchasing decisions. Environmental awareness has led to increasing consumption of environmentally-friendly products due to greater public awareness of climate change.
Official estimates indicate that 88.4% of the population in New Zealand lives in urban areas.
Since the Cruelty to Animals Act 1879, animal welfare has been a part of the country's legislation and policy. The legislation has continued to change and evolved into the Animals Protection Act 1960 and the Animal Welfare Act 1999.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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