Hair care in New Zealand is projected to see positive growth over the forecast period. As staple beauty and personal care products, shampoo and conditioners are expected to see steady growth, supporting growth in the overall category.
Internet retailing continues to see strong growth in 2022 despite minimal pandemic-related restrictions. With New Zealanders now accustomed to the ease and convenience of shopping online, this has now become a key part of how consumers shop every day.
Similar to other beauty and personal care categories, sustainability will continue to be a key trend in hair care over the forecast period. Sustainable products such as solid shampoo bars, waterless shampoos and plastic free packaging are expected to become more prevalent.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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