Hair Care in New Zealand

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Hair Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in New Zealand?
  • Which are the leading brands in New Zealand?
  • How are products distributed in New Zealand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hair Care in New Zealand - Category analysis

KEY DATA FINDINGS

Social media marketing drives growth in hair care
Costco creates growth opportunity for hair care brands with strong value proposition
Industry players respond to consumer demand for sustainable products
Hair care projected to grow over the forecast period
Opportunity for growth through targeting tech savvy consumers
Demand for sustainable products drive product innovation over the forecast period
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

Beauty and Personal Care in New Zealand - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Hair Care

  • 2-in-1 Products
  • Colourants
  • Conditioners and Treatments
  • Hair Loss Treatments
  • Perms and Relaxants
  • Salon Professional Hair Care
    • Medicated Shampoos
    • Standard Shampoos
  • Styling Agents

Hair Care

This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.

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