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Country Report

Hair Care in

Hair Care in New Zealand

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Anti-ageing in hair care

2017 saw the continuation of product developments for older consumers, with hair care products more specific to older consumers’ hair, including products for greying, dry and brittle hair, along with those to address hair thinning. Over the review period it was evident manufacturers were targeting the older population, which is a growing group and is expected to increase over the forecast period.

Touch-ups and fun colours revive colourants

Over the review period colourants saw a resurgence, with the introduction of colour touch-up products. These were introduced so those colouring their hair could touch up their roots between visits to the salon, or between do-it-yourself hair colouring.

Masstige continues through supermarkets

Salon professional hair care has its place in the market, particularly due to the specialised hair care shops which have evolved, such as Rodney Wayne (well-known celebrity hairdresser) establishing the retail chain Shampoo n' Things. However, the continued pressure of masstige hair care developments has threatened salon professional hair care.

COMPETITIVE LANDSCAPE

Unilever maintains its share

Unilever New Zealand continued to lead hair care in value terms in 2017, with a strong range of brands. Despite not having brands in salon professional hair care, unlike second and third companies Schwarzkopf New Zealand and L'Oréal New Zealand, it maintained its value share, as brands within the company’s portfolio continued to be offered at promotional prices through supermarkets.

L'Oréal gains ground

Over the review period, L'Oréal New Zealand gained value share and position, and by 2017 was only just behind Schwarzkopf New Zealand. The company is strong in salon professional hair care with a number of top-selling brands.

Revlon expands its range

Revlon NZ has always operated in hair care; however, its performance has been somewhat mediocre. In the past, Revlon Flex was a recognisable brand; however, it is no longer available through traditional retail.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in New Zealand?
What are the major brands in New Zealand?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Anti-ageing in hair care

Touch-ups and fun colours revive colourants

Masstige continues through supermarkets

COMPETITIVE LANDSCAPE

Unilever maintains its share

L'Oréal gains ground

Revlon expands its range

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in New Zealand

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Executive Summary

New Report Guarantee

PROSPECTS

Anti-ageing in hair care

Touch-ups and fun colours revive colourants

Masstige continues through supermarkets

COMPETITIVE LANDSCAPE

Unilever maintains its share

L'Oréal gains ground

Revlon expands its range

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hair Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Anti-ageing in hair care

Touch-ups and fun colours revive colourants

Masstige continues through supermarkets

COMPETITIVE LANDSCAPE

Unilever maintains its share

L'Oréal gains ground

Revlon expands its range

CATEGORY DATA

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

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