Hair care is a mature category. Given a fair amount of “normality” with respect to inflation and the general economic outlook, the key categories of standard shampoos and conditioners/treatments are expected to be more or less stable volume-wise over the forecast period, and the two main sub-segments will continue to be "strengthen and protect (or “damaged”)" and "dandruff".
Mass market hair care (the bulk of hair care) has been significantly influenced by salon hair care routines and techniques, and this exchange/trend will continue to have a profound impact on the development of the market over the forecast period. The most important result will be the ongoing trend of “skinification of hair”, with products like Elvive Hydra Hyaluronic expected to continue to grow over the forecast period.
Over the initial stages of the forecast period, the full operation of hair salons will continue to take a toll on sales of colourants, which had been boosted during the COVID-19 crisis and related lockdowns. However, the colourants category will retain and even increase its sales over the forecast period, as we are entering a new prolonged phase of consumer hardship fuelled by high inflation and the energy crisis, and hence consumers, who tried at-home hair dyeing during the pandemic, will continue to use hair colourants so as to save money.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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