The outlook for hair care is positive, with healthy growth set for the forecast period. However, a big portion of retail value growth will be driven by a further increase in average consumer prices, particularly in the first half of the forecast period.
Styling agents will show a positive recovery in the first part of the forecast period; however, there is expected to be a long-term negative trend for the landscape. Younger consumers are less inclined to neatly style their hair or use products such as hair spray when going to school or work.
Major international players such as L'Oréal, Henkel and Unilever lead the hair care landscape. Over the forecast period, it is unlikely that these international powerhouses will face challenges.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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