Hair care products in a solid bar format have entered the Peruvian market, but there is still little demand for these products due to a lack of advertising and awareness. These products are offered as an environmentally friendly option.
With the onset of the pandemic, consumers began to get treatments at home due to the impossibility of going to beauty salons, following tutorials they saw on the internet or social networks. Although most consumers returned to beauty salons in 2022, many have done so partially, choosing to continue doing some treatments at home and only going to the salon when they need a more intense touch-up.
The possibility of an economic crisis over the forecast period, which leads consumers to try lower price brands, and the wide variety of private label products is expected to contribute to their expansion over the forecast period. The fact that retailers have made an effort to ensure quality in their products and that there are some private label products that even have a premium appearance will also trigger their growth.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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