Hair care is projected to see moderate growth in retail volume terms over the forecast period backed by an improving economy, population growth and rising incomes. However, due to category maturity it is unlikely that hair care will see more significant growth.
Despite the increasing popularity of South Korean-inspired ash coloured hair, the market is still short on colour toning shampoos that could help locals follow this trend, with this also being the case with purple colourants. This could be an area for players to explore with younger consumers in particular keen to follow the latest South Korean trends.
Despite the dry climate, there is a lack of players in the dry shampoo space. Consumer awareness of these products is relatively low although there is still seen to be a demand for these products.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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