Hair care in Estonia is expected to record moderate growth over the forecast period. This is a very saturated category and the plethora of products available are affordable to the majority of consumers.
Salon professional hair care will be the only dynamic category over the forecast period. It recorded a strong performance during the pandemic when consumers were pampering themselves at home, enjoyed good results in 2022, and further growth is expected over the forecast period.
Estonian consumers are always willing to support local brands, particularly if the price/quality ration is good and this will benefit local brand Puhas Loodus from Orto in the economy segment and Nurme, in the more premium segment. In addition, private label could also possibly gain a stronger foothold over the forecast period following the opening of Lidl.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!