Although hair care is largely a mature category and faces some limitations, it is set to record solid volume and constant value growth over the forecast period relative to the review period. Stable performance and steady consumer demand in the two largest hair care categories – standard shampoos and colourants – will underpin overall growth.
Salon professional hair care and hair loss treatments will see robust forecast growth and are set to be the most dynamic categories within hair care over the forecast period. A growing number of consumers will resort to purchasing hair care products at the recommendation of their hair stylists or simply when visiting the hair salons of their choice.
The COVID-19 crisis encouraged many hair care players to adjust their strategies and place a greater focus on the development of their online capabilities in terms of both marketing and retailing. Although store-based retailing regained popularity in 2022, e-commerce remains a more popular channel as a result of its exposure and usage.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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