Executive Summary

Jun 2019
PROSPECTS
2-in-1 products show strong fluctuation

2-in-1 products is not a significant hair care subcategory in South Korea in terms of product diversity and size. There are only a limited number of brands available.

Salon professional hair care transforms to become daily feature

Salon professional hair care is becoming more consumer-friendly, by expanding retail coverage and frequently introducing new products. Consumers believe salon professional hair care can satisfy more detailed concerns regarding the condition of their hair.

Specified demands in terms of features and ingredients grow

Consumer desire to maintain healthy and smooth hair is leading conditioners and treatments to see positive growth. Fluctuation in 2-in-1 products was due to many reasons, but one of them was that products were not effective enough, and consumers returned to using separate shampoos and conditioners.

COMPETITIVE LANDSCAPE
AmorePacific leads hair care with power brands while indie brands become mainstream

AmorePacific owns powerful hair care brands such as Mise-en-scene and Ryo. Personal care giants still dominate hair care, but indie hair care brands are starting to stand out as consumers’ needs are becoming more specific and diverse.

Private label shows limited presence in hair care

Private label products are less evident in South Korea’s personal care market. Bath and shower is starting to show some activity, but in hair care private label is not preferred by consumers.

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Hair Care in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in South Korea?
  • What are the major brands in South Korea?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in South Korea - Category analysis

HEADLINES

PROSPECTS

2-in-1 products show strong fluctuation
Salon professional hair care transforms to become daily feature
Specified demands in terms of features and ingredients grow

COMPETITIVE LANDSCAPE

AmorePacific leads hair care with power brands while indie brands become mainstream
Private label shows limited presence in hair care

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth
Growth seen in selective categories
Two beauty giants pave the way for domestic manufacturers
Retailing structure matters in beauty and personal care
K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources