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Hair Care in South Korea
April 2021
2020 IMPACT
COVID-19 spurs increase in demand for hair care as consumers avoid salons
Following the outbreak of COVID-19 in South Korea, consumers were reluctant to visit hair salons due to the risk of COVID-19 infection in enclosed spaces. As consumers spent more time at home in 2020, due to social distancing measures and the fear of contracting the COVID-19 virus, sales of at-home self-care products such as solon-grade professional hair care products, colourants, and perms and relaxants, were boosted.
COVID-19 drives distribution shift as e-commerce sales boom
The COVID-19 pandemic also drove a boom in sales through e-commerce channels in 2020 as sales through physical retail outlets were limited during the health crisis, and domestic players began to reinforce e-commerce sales through added promotions. As e-commerce gained value share, however, some store-based retailing channels lost share in 2020 due to the impact of COVID-19 on consumer decision making when it came to distribution.
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction
In 2020, the anti-hair loss trend continued to gain good ground in South Korea, with both male and female consumers seeking products to prevent or slow hair loss. This not only benefited hair loss treatments, however, but also supported growth in standard shampoos in 2020, with online sales of hair loss treatments and hair loss shampoo emerging as a key area of growth in hair care.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hair Care in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Hair Care in South Korea - Category analysis
KEY DATA FINDINGS
2020 IMPACT
COVID-19 spurs increase in demand for hair care as consumers avoid salons
COVID-19 drives distribution shift as e-commerce sales boom
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction
RECOVERY AND OPPORTUNITIES
Customers continue to seek at-home salon treatments, but will eventually return to salons
Standard shampoos continues to diversify as vegan products emerge
Sustainability to become a key theme in hair care
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020Table 4 NBO Company Shares of Hair Care: % Value 2016-2020Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020Table 7 LBN Brand Shares of Colourants: % Value 2017-2020Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Beauty and Personal Care in South Korea - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 19 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Hair Care
2-in-1 Products
Colourants
Conditioners and Treatments
Hair Loss Treatments
Perms and Relaxants
Salon Professional Hair Care
Medicated Shampoos
Standard Shampoos
Styling Agents
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Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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