As of 2022, the government was continuing with examinations of 76 hair dye ingredients, including 1,2,4-trihydroxy benzene (THB). The government also plans to ban five specific hair dye ingredients, as follows: o-aminophenol; m-Phenylenediamine HCl; m-Phenylenediamine; Catechol; and Pyrogallol.
In January 2023, the personal care giant Aekyung Industrial launched an anti-hair loss brand, Black Foret. The brand’s shampoos are made with “frozen sparking foam” technology, which converts the shampoo texture into dense fine bubbles for enhanced absorption into scalp pores for thorough cleansing.
As “skinification” is driving more consumers to invest in hair care products, premium products are expected to gain more traction in the forecast period. Continuous new brand launches by distributors will also help as a pull factor.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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