Hair care lacked innovation for quite a long time, but in 2021, Modamoda shampoo made a ground-breaking debut. Modamoda shampoo’s active ingredient is polyphenol, which is what makes bananas and apples turn brown.
Interest in scalp health continues to rise in South Korea. Not only are brands launching sub-brands that include scalp health products, but brands dedicated to scalp health are also starting to be observed.
The global trend of sustainability has been observed in hair care in South Korea, especially in standard shampoos. Waterless is the most common sustainable format, for example shampoo bars.
Hair care is expected to develop further to meet more diverse consumer needs in the forecast period. Anti hair loss was the single most desired trait in the historic years in hair care, but over the forecast period, not only will widely used claims such as solving damaged hair increase, but also relatively niche segments such as anti-dust, scalp cooling, greying hair and long-lasting scent.
Clean beauty has been around for a while in hair care. Shampoo bars to reduce the use of plastic are now quite common in hair care.
Salon professional hair care brands are expected to see further penetration in the market through wider retail coverage. Many salon brands are expanding their distribution to e-commerce and drugstores/parapharmacies to maximise their sales.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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