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Country Report

Hair Care in

Hair Care in South Korea

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher per capita usage supports growth in hair care

The penetration of hair care products is already high in South Korea, but rising per capita usage led the category to see a positive performance in 2017. Interest in hair care is increasing, and a growing number of consumers are now using several hair care products; under the impression that using only one product repeatedly is not good for scalp health.

Demand is different according to generation and gender

The product range is becoming more diverse to fulfil specific purposes. The main concerns regarding the hair and scalp differ between each generation and gender.

Ingredients are not currently as important in hair care

Different textures and formulae have been developed to support all types of hair conditions – dyed, straight, damaged, oily, curly and more. In 2017, products that claim to help hair loss were extremely popular.

COMPETITIVE LANDSCAPE

Domestic brands dominate hair care

Local brands such as Ryeo, Kerasys and TS have a strong influence in hair care, because they immediately adapt to consumer feedback. Domestic manufacturers better understand local consumers’ needs and offer products that incorporate consumers’ preferred formulae and claims.

A unique positioning can lead to success

International brands with a unique positioning, such as Lush, increased strongly in the review period, by emphasising their natural ingredients and ethical corporate activities. Not only is the brand popular for gifting, but young consumers also love the brand as it offers a memorable experience in its stores by demonstrating the products and sharing the story of how the products were developed.

A single brand highly influences 2-in-1 products

The strong fluctuations in the performance of 2-in-1 products during the review period were due to the launch of the ReEn brand in the category. ReEn is a masstige hair care brand which uses traditional and botanical ingredients.

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Hair Care Market Sample Report Hair Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hair Care in South Korea?
What are the major brands in South Korea?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Hair Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Higher per capita usage supports growth in hair care

Demand is different according to generation and gender

Ingredients are not currently as important in hair care

COMPETITIVE LANDSCAPE

Domestic brands dominate hair care

A unique positioning can lead to success

A single brand highly influences 2-in-1 products

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hair Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher per capita usage supports growth in hair care

Demand is different according to generation and gender

Ingredients are not currently as important in hair care

COMPETITIVE LANDSCAPE

Domestic brands dominate hair care

A unique positioning can lead to success

A single brand highly influences 2-in-1 products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hair Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Higher per capita usage supports growth in hair care

Demand is different according to generation and gender

Ingredients are not currently as important in hair care

COMPETITIVE LANDSCAPE

Domestic brands dominate hair care

A unique positioning can lead to success

A single brand highly influences 2-in-1 products

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

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