Hair care, which is generally a mature category in Austria, is projected to record modest, but stable retail volume and value (constant 2022 prices) growth over the forecast period. The demand in most hair care categories is likely to remain stable, with a slight upward trend.
Shampoos is set to continue to have a strong impact on overall performance, as the category remains the highest sales driver in hair care in Austria. Shampoos is predicted to record only slow retail volume and value (constant 2022 prices) CAGRs over the forecast, as it is a fairly saturated category with little room for growth.
Branded products by multinational companies are set to continue to generate a vast share of retail value and volume sales in hair care. The most successful international companies in the forecast period are likely to include Henkel Central & Eastern Europe, L’Oréal Österreich, Procter & Gamble Austria and Beiersdorf and Coty Prestige Austria.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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