Executive Summary

Jun 2019
PROSPECTS
Bar shampoos push sales of standard shampoos

Standard shampoos experienced moderate growth during 2018, and is expected to see even stronger growth in the forecast period. During 2018, increased demand for bar shampoos contributed to the overall current value increase.

Dry shampoos and moisturising hair products also become increasingly popular

Another trend in shampoos which is expected to continue throughout the forecast period is the rising popularity of dry shampoos. These products benefit from a high convenience factor.

Free from is key in hair care

Consumers in Austria have become more interested and informed about the substances contained in hair care products. Due to media coverage, some of the chemicals in hair care products, including silicone, parabens and sulphates, are increasingly considered “harmful” ingredients.

COMPETITIVE LANDSCAPE
Henkel Central & Eastern Europe leads hair care

Henkel Central & Eastern Europe was clearly the leading player in hair care in value terms in 2018, and is set to maintain its lead over the forecast period. The company’s brand Glem Vital is the number one consumer choice in shampoos in Austria.

L'Oréal Österreich remains second

L'Oréal Österreich maintained its second position in hair care in value terms in 2018. It was the only player other than Henkel Central & Eastern Europe to hold a double-digit value share, and like Henkel, saw growth in its sales and share in 2018.

The natural trend offers opportunities for small players

In Austria, growing demand for natural hair care products is evident, as consumers are seeking less harmful and healthier offerings featuring natural ingredients. Despite the leading players launching new products focusing on natural ingredients, some consumers prefer manufacturers which have a more authentic image when it comes to organic and natural ingredients.

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Hair Care in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Austria?
  • What are the major brands in Austria?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Austria - Category analysis

HEADLINES

PROSPECTS

Bar shampoos push sales of standard shampoos
Dry shampoos and moisturising hair products also become increasingly popular
Free from is key in hair care

COMPETITIVE LANDSCAPE

Henkel Central & Eastern Europe leads hair care
L'Oréal Österreich remains second
The natural trend offers opportunities for small players

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records stable growth
Natural beauty and personal care products continue to see growth
Multinationals continue to dominate beauty and personal care
A vast number of product launches
The demand for beauty and personal care products is set to increase

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources