Standard shampoos experienced moderate growth during 2018, and is expected to see even stronger growth in the forecast period. During 2018, increased demand for bar shampoos contributed to the overall current value increase.
Another trend in shampoos which is expected to continue throughout the forecast period is the rising popularity of dry shampoos. These products benefit from a high convenience factor.
Consumers in Austria have become more interested and informed about the substances contained in hair care products. Due to media coverage, some of the chemicals in hair care products, including silicone, parabens and sulphates, are increasingly considered “harmful” ingredients.
Henkel Central & Eastern Europe was clearly the leading player in hair care in value terms in 2018, and is set to maintain its lead over the forecast period. The company’s brand Glem Vital is the number one consumer choice in shampoos in Austria.
L'Oréal Österreich maintained its second position in hair care in value terms in 2018. It was the only player other than Henkel Central & Eastern Europe to hold a double-digit value share, and like Henkel, saw growth in its sales and share in 2018.
In Austria, growing demand for natural hair care products is evident, as consumers are seeking less harmful and healthier offerings featuring natural ingredients. Despite the leading players launching new products focusing on natural ingredients, some consumers prefer manufacturers which have a more authentic image when it comes to organic and natural ingredients.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Austria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.