Competitive Landscape
Henkel and L’Oréal Reinforce Leadership through Innovation and Brand Strength
Hair care in Austria demonstrates a moderately concentrated landscape with the top two manufacturers, Henkel Central & Eastern Europe GmbH and L’Oréal Österreich GmbH, commanding a combined market share of 45% in 2025. Henkel leads with 28% share, supported by key brands such as Schwarzkopf Professional, Schwarzkopf, Glem Vital, and Syoss, while L’Oréal holds 17%, reflecting its sustained presence and competitive positioning.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Austria - Category analysis
Key Data Insights
Hair Care Summary
Austrian Consumers Drive Stable Value Growth Amid Modest Volume Demand
Shampoos Continue to Lead Sales, While Hair Loss Treatments Experiences Dynamic Growth
Brands Embrace Science and Transparency to Meet Evolving Consumer Expectations
Consumers Expected to Drive Sustained Demand and Premium Growth Amid Evolving Preferences
Ingredient Innovation and Sustainability Projected to Fuel New Product Development and Consumer Appeal
Innovation and Consumer Focus Anticipated to Reshape Competition and Retail Strategies for Growth
Henkel and L’Oréal Reinforce Leadership through Innovation and Brand Strength
Dm-Drogerie Markt Leads Offline Retail with Extensive Hair Care Offerings
E-Commerce Accelerates Growth through Quick Delivery Partnerships and a Wider Assortment
Beauty and Personal Care in Austria - Industry Overview
2025 Developments
Key Data Insights
Beauty and Personal Care Sales Outpace Regional Growth with Steady Value Increases
Skin Care Leads Value Sales, Supported by Innovation and Consumer Demand for Efficacy
Henkel Capitalises on Longevity Trend with Science-Backed Personalised Launch
Steady Growth Expected to Be Driven by Affordability
Skin Care Set to Lead Value Sales, While Colour Cosmetics Experiences the Fastest Growth
Innovation, Transparency and Sustainability Anticipated to Drive Competitive Advantage
L’Oréal Österreich Gmbh and Beiersdorf Gmbh Strengthen Leadership Amid Rising Competitive Pressures
Health and Personal Care Stores Maintain Leadership through Unique Value Propositions
Quick Commerce Partnerships Accelerate E-Commerce Growth and Consumer Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!