Competitive Landscape
Multinational Manufacturers Consolidate Their Leading Position Amid Market Dynamics
The hair care landscape in Taiwan remains moderately concentrated with clear leadership by multinational manufacturers, particularly Procter & Gamble Taiwan Ltd, which holds a commanding 21% share of retail sales value. This leading position is supported by P&G’s established portfolio of mass-market shampoos, such as Head & Shoulders and Pantene, complemented by innovative lines like Hair Recipe Wanomi, which makes use of unique ingredients like rice oil.
Local Biotech Innovation and Advanced Formulations Disrupt Traditional Brand Dominance
Emerging companies with strong local biotech foundations are increasingly shaping Taiwan’s hair care scene by introducing clinically advanced and niche products that resonate with health-conscious consumers. Dr Formula by Formosa Biomedical Technology Corp stands out as a rising star by utilising oriental herbs combined with clinical-grade formulations, appealing to health-conscious, older consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Taiwan, China - Category analysis
Key Data Insights
Hair Care Summary
Premium Consumer Demand Supports Steady Growth Amid Climatic Challenges
Sales of Colourants Strong While Salon Professional Hair Care Rebounds
Aveda and Kao Leverage Personalised Scalp Care to Engage Younger Consumers
Premium Brands Leverage Biotech Innovations to Capture Growth
Personalised Scalp Care and High-Tech Ingredients Redefine Consumer Engagement
Multinational Manufacturers Consolidate Their Leading Position Amid Market Dynamics
Local Biotech Innovation and Advanced Formulations Disrupt Traditional Brand Dominance
Health and Beauty Specialists Lead While E-Commerce Accelerates Growth
Digital Influence and Experiential Retail Reshape Consumer Engagement
Beauty and Personal Care in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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