Hair care in Germany is shifting from purely a hygiene habit to a wellness activity and a long-term investment in health. Hair maintenance has become not only a way of preventing hair damage and maintaining hygiene, but also a habit for relaxation and mood enhancement.
As inflation shows no signs of slowing down, unit prices of hair care products are expected to keep growing in Germany, and struggles are expected over the forecast period. In particular, hairdressers and professional hair salons are likely to be hard-hit.
As hair care is rather wide in terms of the types of hair and their different needs, whether straight or curly, thin or strong, oily or dry, coloured, or with racial-specific characteristics, hair treatments and maintenance come in many forms. Moreover, today’s society expects companies to deliver more gender-neutral, diverse, and inclusive products in their packaging and communication.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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