Some hair care categories are expected to register steady volume growth over the forecast period. Conditioners and treatments, for instance, should continue to see a positive performance as these products increasingly form part of the hair care routines of many Portuguese consumers, in particular amongst the younger generations.
New all-in-one retailers such as Spanish chain Primor for instance are shaking up beauty and personal care in Portugal and are also influencing sales of hair care. These new stores are encouraging the democratisation of premium hair care products which have traditionally been sold in beauty specialists such as Sephora or Perfumes & Companhia.
Portuguese consumers are increasingly looking to avoid hair care ingredients which are potentially harmful to their hair and skin and which could also be damaging to the environment. As such, hair care players are expected to develop more sustainable products containing more natural ingredients in more ecological packaging.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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