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Hair Care in Portugal

May 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Hair Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Hair Care in Portugal - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Marginal increase in 2021
Innovation developing more complex hair care routines
Eco-friendly features gaining ground

PROSPECTS AND OPPORTUNITIES

Hair care is expected to register positive growth over the forecast period
Professional hair care and conditioners and treatments to post best performances
Demand for colourants likely to normalise

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2016-2021 Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 4 NBO Company Shares of Hair Care: % Value 2017-2021 Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 6 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 7 LBN Brand Shares of Colourants: % Value 2018-2021 Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 9 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 10 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 11 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Hair Care

  • 2-in-1 Products
  • Colourants
  • Conditioners and Treatments
  • Hair Loss Treatments
  • Perms and Relaxants
  • Salon Professional Hair Care
    • Medicated Shampoos
    • Standard Shampoos
  • Styling Agents

Hair Care

This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.

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