Salon professional hair care continued to register the fastest growth in the hair care category in 2018. The continuity of the beauty and grooming trend has ensured the growth of salon professional hair care products, resulting in consumers, especially those with higher disposable income, opting for them for better results.
Hair oils, fall into the category of conditioners and treatments, have been an integral part of the Indian culture when it comes to maintaining healthy hair. This continues to result in conditioners and treatments accounting for the largest share of hair care sales in 2018.
Pollution levels in India have increased alarmingly in recent decades, especially in major cities such as Delhi, Mumbai and Bengaluru. Apart from this, increased stress levels and changing lifestyle patterns have resulted in increased instances of hair loss amongst young people, especially men.
Parachute Coconut Oil has retained its leading position as the most sold conditioner in hair care, and this has allowed Marico to account for the largest value share in hair care overall. The product continues to benefit from its long-term presence in the marketplace, which has allowed it to penetrate both the urban and rural population.
The harmful effects of pollution, longer working hours and longer travel times to get to work have contributed adversely to the stress levels of people. This situation has only been further aggravated by poor dietary habits and lack of exercise.
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This industry report originates from Passport, our Beauty and Personal Care market research database.