Early greying of hair and hair fall have increased significantly compared with previous generations. The key factors triggering these issues have been changes in diet, pollution, increasing stress and the usage of hair care products containing chemicals.
In 2020, when the pandemic was unleashing its first wave in the country, the government, as part of its measures to prevent the spread of COVID-19, restricted the mobility of people, which included restrictions on social events and gatherings. The same restrictions were applied during the first half of 2021, from March to June, when the second wave struck.
Hair oils has traditionally been a very competitive yet a stagnant product type, which in the past saw single-digit growth. However, the pandemic, which strongly disrupted supply chains, created inflationary pressure on players, resulting in price rises of 2.
Salon professional hair care experienced slowing growth from the start of the pandemic, as its crucial distribution channel, hair salons, was shut for brief periods in both 2020 and 2021 due to lockdowns. Even when salons were open, many consumers chose not to use them, due to fear of contracting the virus.
Onions have been used as an ingredient for cooking in Indian kitchens for centuries. However, in addition to cooking, they have also been used to stop hair fall, as well as aid hair growth.
The pandemic situation has been quite stable in the country since the second half of 2021. Although there was some concern about the Omicron variant, the situation has remained calm.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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