Executive Summary

Jun 2019
PROSPECTS
Salon professional hair care maintains the fastest growth rate

Salon professional hair care continued to register the fastest growth in the hair care category in 2018. The continuity of the beauty and grooming trend has ensured the growth of salon professional hair care products, resulting in consumers, especially those with higher disposable income, opting for them for better results.

Conditioners and treatments highly demanded in rural India

Hair oils, fall into the category of conditioners and treatments, have been an integral part of the Indian culture when it comes to maintaining healthy hair. This continues to result in conditioners and treatments accounting for the largest share of hair care sales in 2018.

Pollution and stress levels drive demand for hair care products and products that can prevent and not trigger hair loss

Pollution levels in India have increased alarmingly in recent decades, especially in major cities such as Delhi, Mumbai and Bengaluru. Apart from this, increased stress levels and changing lifestyle patterns have resulted in increased instances of hair loss amongst young people, especially men.

COMPETITIVE LANDSCAPE
Parachute helps Marico retain its leadership in hair care

Parachute Coconut Oil has retained its leading position as the most sold conditioner in hair care, and this has allowed Marico to account for the largest value share in hair care overall. The product continues to benefit from its long-term presence in the marketplace, which has allowed it to penetrate both the urban and rural population.

Natural and organic offerings continue to receive attention

The harmful effects of pollution, longer working hours and longer travel times to get to work have contributed adversely to the stress levels of people. This situation has only been further aggravated by poor dietary habits and lack of exercise.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Hair Care in India

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in India?
  • What are the major brands in India?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in India - Category analysis

HEADLINES

PROSPECTS

Salon professional hair care maintains the fastest growth rate
Conditioners and treatments highly demanded in rural India
Pollution and stress levels drive demand for hair care products and products that can prevent and not trigger hair loss

COMPETITIVE LANDSCAPE

Parachute helps Marico retain its leadership in hair care
Natural and organic offerings continue to receive attention

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Complete transition to the GST allows companies to bring the focus back on consumers
Manufacturers launch smaller pack sizes to promote trials and convenience
Multinational players sustain leadership position despite competition from niche brands
Premiumisation through collaboration and curation to enhance brand image
Internet retailing serves as a platform for niche players seeking to expand consumer reach

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources