Executive Summary

Jun 2019
PROSPECTS
Salon professional hair care maintains its dynamism

Salon professional hair care recorded the fastest current value growth within hair care for another year in 2018. Growth drivers included the high-quality positioning that that salon professional hair care products have through formulations that are perceived as being more effective than commercial brands.

Hair masks benefits from the growing popularity of facial masks

Hair masks is in a good position to benefit from the currently strong growth momentum of facial masks in skin care. Like facial masks, hair masks are marketed as offering deeper treatment to help repair the damage caused by chemicals, heat or environmental pollution.

Dry shampoo increases, but remains a small category

Over the review period, the number of dry shampoo brands available in Mexico saw an important increase. The main distribution channels for dry shampoo are beauty specialist retailers such as Sally Beauty and Sephora, but they are nowadays also available through internet retailing and modern grocery retailers such as Walmart and Chedraui.

COMPETITIVE LANDSCAPE
Procter & Gamble de México reinforces its lead

Procter & Gamble de México led hair care in value terms in 2018, thanks to its Head & Shoulders, Pantene and Herbal Essences brands, which are present in shampoos, conditioners, 2-in-1 products and styling agents. All these brands saw increases in their value shares in hair care in 2018.

Plant extracts and natural oils remain innovations

Plant extracts such as aloe and rosemary extract, and plant oils such as argan and jojoba oil, are increasingly used in hair care products due to their conditioning, regenerating and healing properties, with plant extracts mostly used in shampoos, and plant oils mainly found in conditioners, due to their emollient properties. There is also increasing use of natural sensory ingredients in hair care, as they render the scent and appearance of products more appealing, whilst also enhancing their performance.

Sophistication in dry shampoo

Although the number of dry shampoo brands available in Mexico has increased, diversification has not been limited to new brands – product sophistication has also been seen. Claims and benefits now tend to resemble those for traditional standard shampoos.

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Hair Care in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Mexico?
  • What are the major brands in Mexico?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Mexico - Category analysis

HEADLINES

PROSPECTS

Salon professional hair care maintains its dynamism
Hair masks benefits from the growing popularity of facial masks
Dry shampoo increases, but remains a small category

COMPETITIVE LANDSCAPE

Procter & Gamble de México reinforces its lead
Plant extracts and natural oils remain innovations
Sophistication in dry shampoo

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care maintains growth, but sees a slowdown
Modern grocery retailers remains the leading distribution channel
Unilever de México reinforces its lead in beauty and personal care
Innovation remains a key competitive strategy in beauty and personal care
Beauty and personal care is expected to continue to grow

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources