The trend toward more specialised hair care is set to grow, boosted by the demand for medicated shampoos that can help treat the root cause of conditions such as dandruff, psoriasis, seborrhoea and dandruff. However, the market tendency to "medicalise" cosmetics and skin care products has led to the emergence of specialised alternatives in standard shampoos too.
While holistic hair care came to the forefront in 2021 and 2022, experimentation with new looks, colouring, cuts, fringes, and hairstyles was also in vogue during these periods, which took some of the attention away from scalp health. For this reason, there is likely to be a renewed desire to recover long and healthy hair, with strong roots and a natural shine, as well as increased demand for products that purport to help consumers achieve these results.
Along with the beauty boom and a greater focus on self-care and wellness, there is also growing concern for the environment with sustainability becoming a growing influence on consumer purchasing decisions when it comes to hair care. Thus, recycled plastic packaging, cruelty-free products, and biodegradable ingredients are just some of the differentiators that brands are using to meet the new ecological demands of consumers.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.See All of Our Definitions
This report originates from Passport, our Hair Care research and analysis database.
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